Loyalty reward reminders and expiring point notifications

Purpose

1.1. Automate regular reminders to customers about their loyalty rewards and upcoming expiring points to maximize engagement and incentivize repeat purchases.
1.2. Automated messages inform customers of their rewards status, creating urgency around expiring points and increasing customer retention for mirror shops.
1.3. Automation ensures timely, personalized communications across digital channels, removing manual tracking and outreach.

Trigger Conditions

2.1. Automated trigger when reward points approaching expiration, e.g., 30, 7, 1 days in advance.
2.2. Automation fires after qualifying actions, such as purchases, reviews, or referrals earning loyalty points.
2.3. Automated scheduling based on customer inactivity for a set period (e.g., 60 days).

Platform Variants

3.1. Twilio (SMS Automation)
• Feature/Setting: SMS API; Automates sending reward reminders with personalized merge fields.
• Sample Config: Use Twilio Programmable Messaging API, Set to trigger on expiring points event.
3.2. SendGrid (Email Automation)
• Feature/Setting: Transactional Templates; Automates reward notification via dynamic fields.
• Sample Config: Create "Points Expiring" template, trigger on points expiry date.
3.3. ActiveCampaign
• Feature/Setting: Automations / Deals; Automated workflow for reward reminders and expiring points.
• Sample Config: Workflow chain with points expiry as trigger, send targeted message.
3.4. Salesforce Marketing Cloud
• Feature/Setting: Journey Builder; Automates customer journey for loyalty reminders.
• Sample Config: Entry event on expiring rewards, automated email/SMS step.
3.5. HubSpot
• Feature/Setting: Workflows; Automate loyalty notification with time-based triggers.
• Sample Config: Workflow triggers on custom property “Points Expiry Date”.
3.6. Klaviyo
• Feature/Setting: Flows; Automated reward email flow using profile properties.
• Sample Config: Set flow trigger to “Upcoming Points Expiry”.
3.7. Mailchimp
• Feature/Setting: Customer Journeys; Automates reward reminders using segment automation.
• Sample Config: Add customer to journey when “Points within 7 days of expiry”.
3.8. Shopify
• Feature/Setting: Flow app or API; Automated notification to reward members.
• Sample Config: Trigger notification based on “Loyalty App” points status event.
3.9. Yotpo Loyalty & Referrals
• Feature/Setting: Automated Campaigns; Automating reminders via email/SMS integration settings.
• Sample Config: Set campaign trigger on points expiry threshold.
3.10. Zendesk Sunshine
• Feature/Setting: Triggers and Workflows; Automates reminders as customer events in CRM.
• Sample Config: Trigger on “points expiring soon” event.
3.11. Intercom
• Feature/Setting: Custom Bots / Messaging Automator; Automated reminders via chat or email.
• Sample Config: Rule-based trigger for upcoming expiry.
3.12. Pipedrive
• Feature/Setting: Workflow Automation; Automate notifications via email/SMS fields.
• Sample Config: Set workflow trigger on custom field “Loyalty Expiry Date”.
3.13. Microsoft Power Automate
• Feature/Setting: Flows; Automates reward reminders across Microsoft and partner apps.
• Sample Config: Create Recurrence trigger for upcoming expiry dates.
3.14. Google Workspace (Gmail, Calendar)
• Feature/Setting: Apps Script Automation; Automatedly send emails as reward expiry approaches.
• Sample Config: Script checks sheet/database for expiry dates, triggers mail.
3.15. Zapier
• Feature/Setting: Multi-step Zaps; Automate triggers from POS/CRM to email/SMS reminders.
• Sample Config: Trigger zap when reward data updates in source app.
3.16. LoyaltyLion
• Feature/Setting: Rule-based Notifications; Automated reminders set for expiring points.
• Sample Config: Schedule notification rule for 7 days before expiry.
3.17. Gorgias
• Feature/Setting: Automate via Macros/Rules; Triggered reminder for reward expiry via helpdesk messages.
• Sample Config: If customer ticket event = points expiry, trigger macro.
3.18. WhatsApp Business API
• Feature/Setting: Template Messages Automation; Automated reward expiry alert via WhatsApp.
• Sample Config: Use expiring points template, scheduled trigger.
3.19. MoEngage
• Feature/Setting: Push Campaigns / Flows; Automate push notifications for reward expiry.
• Sample Config: Create flow entering users at X days to expiry.
3.20. Segment
• Feature/Setting: Real-Time Audiences; Automate syncing of expiring points segments to messaging tools.
• Sample Config: Build audience with expiring points, sync triggers notifications.
3.21. Airship
• Feature/Setting: Automated Messaging; Push notifications for loyalty reminders.
• Sample Config: Trigger notification on personalized point expiry events.
3.22. Braze
• Feature/Setting: Canvas Journeys; Automated multi-channel rewards expiry outreach.
• Sample Config: Enter canvas when points are expiring, send cross-channel messages.

Benefits

4.1. Automator cuts manual effort—every loyalty message automated across systems.
4.2. Automation drives more return visits and purchases for mirror shop customers.
4.3. Automated delivery ensures timely, personalized customer engagement.
4.4. Automating loyalty nudges reduces customer churn and increases LTV.
4.5. Automatedly collects actionable campaign data for future targeted marketing.