Marketing & CommunicationPurpose
1.2. Automatically update marketing lists when diners opt-out or adjust preferences via SMS, email, or webform, reducing manual effort.
1.3. Automate real-time preference syncing across marketing channels, ensuring tailored communications for Modern British Cuisine guests.
1.4. Automate notifications to staff or managers when VIP guests update their preferences or opt out.
1.5. Facilitate automated audit trails for all unsubscribe and preference changes for compliance.
Trigger Conditions
2.2. Customer replies “Stop” or similar to SMS/WhatsApp communication.
2.3. Webform submitted with new subscription or dining preferences.
2.4. Customer updates contact preferences on the restaurant’s loyalty app or portal.
2.5. Customer initiates data privacy request (e.g. Subject Access Request).
Platform variants
3.1. Twilio SMS
• Feature/Setting: Use Programmable Messaging webhook to trigger automation when “Stop” received.
3.2. SendGrid
• Feature/Setting: Event Webhook for Unsubscribe Group or Spam report triggers automation.
3.3. Mailchimp
• Feature/Setting: Automate Audience API’s “unsubscribe” endpoint when a user opts out.
3.4. HubSpot
• Feature/Setting: Subscription Preferences API triggers automation workflow on status change.
3.5. Salesforce Marketing Cloud
• Feature/Setting: Event Notification Service, Subscription API for automating opt-out process.
3.6. ActiveCampaign
• Feature/Setting: Automation triggers on “Unsubscribed from list” or preference change via Contacts API.
3.7. Klaviyo
• Feature/Setting: Webhook notifications and Suppression List API automate record updates.
3.8. Facebook Messenger
• Feature/Setting: Automate using Messenger Profile API with opt-out handling logic.
3.9. WhatsApp Business API
• Feature/Setting: Webhook for “STOP” keyword automates deletion or disabling notifications.
3.10. Zendesk
• Feature/Setting: Use User Preferences API and Triggers to automate ticket creation or updates.
3.11. Google Sheets
• Feature/Setting: Automate updating subscription status via API when triggered by any channel.
3.12. Microsoft Dynamics 365
• Feature/Setting: Use Marketing Lists API, trigger automator flows on preference updates.
3.13. Constant Contact
• Feature/Setting: V3 API automates contact suppression upon unsubscribe action.
3.14. Intercom
• Feature/Setting: Automate using Unsubscribe Webhook and Conversations API.
3.15. Shopify
• Feature/Setting: Customer object’s accepts_marketing automates marketing status update.
3.16. Slack
• Feature/Setting: Webhook automates internal notification when a high-value diner unsubscribes.
3.17. Notion
• Feature/Setting: Automate database update or page creation on preference change via API.
3.18. Airtable
• Feature/Setting: Automate record updating using Webhooks or REST API when preference changes.
3.19. Freshdesk
• Feature/Setting: Automate ticket generation via API for preference or opt-out request handling.
3.20. Zoho CRM
• Feature/Setting: Automate Contact.Module API to update marketing preferences.
3.21. Smartsheet
• Feature/Setting: Automated webhook updates subscription rows when triggered.
3.22. Pipedrive
• Feature/Setting: Automate Person API to update opt-in/out fields.
3.23. GSuite (Gmail)
• Feature/Setting: Use Apps Script to automate labeling or archiving emails on opt-out actions.
Benefits
4.2. Automating saves staff time by handling preference changes in real-time.
4.3. Automator improves diner experience with instant acknowledgement and personalized content.
4.4. Automated audit trail enables easy reporting and verification of opt-out actions.
4.5. Increase campaign efficiency by automatedly maintaining cleaner, more engaged lists.
4.6. Ensures all channels are synced consistently and automates management of customer requests.