Drip email campaigns for events and special offers

Purpose

1.1. Automatedly deliver scheduled promotional, event, and special offer emails to segmented customer lists, ensuring timely marketing reach for Modern European restaurants.
1.2. Automate personalized message flow based on guest behavior, preferences, and engagement, improving communication efficiency.
1.3. Automating invitations, reminders, and follow-ups increases customer engagement and retention.
1.4. Automatedly nurture leads and loyal customers via dynamic drip campaigns specific to anniversaries, new menu launches, or special events.
1.5. Automate collection of RSVPs, feedback, and further engagement actions within campaigns.

Trigger Conditions

2.1. New event or offer creation in CRM or POS.
2.2. Guest reservation, online order, or website sign-up detected.
2.3. Change in customer status (e.g., VIP, frequent diner, birthday month).
2.4. Custom trigger based on customer inactivity (win-back campaigns).
2.5. Predefined sequence start date/time (manual or recurring launch).

Platform Variants

3.1. Mailchimp
• Feature/Setting: Automations > Customer Journeys. API: POST /automations/{workflow_id}/emails.
• Configure audience, event tags, and schedule drip sequences per segment.

3.2. ActiveCampaign
• Feature/Setting: Automations. API: POST /api/3/contacts/sync.
• Create if/then automated workflows for event triggers and offer follow-ups.

3.3. HubSpot
• Feature/Setting: Workflows > Automated Emails. API: POST /email/public/v1/singleEmail/send.
• Trigger flows by contact actions or property updates.

3.4. Salesforce Marketing Cloud
• Feature/Setting: Journey Builder. API: POST /interaction/v1/events.
• Build event-driven automators for offer emails and RSVPs.

3.5. Klaviyo
• Feature/Setting: Flows. API: POST /api/v2/list/YOUR_LIST_ID/members.
• Schedule event automations for event-centric promotions.

3.6. SendGrid
• Feature/Setting: Marketing > Automation. API: POST /v3/marketing/contacts.
• Upload contact segments, automate drip schedules around events.

3.7. Drip
• Feature/Setting: Workflows. API: POST /v2/subscribers.
• Automate guest journeys based on actions, including offers and events.

3.8. Campaign Monitor
• Feature/Setting: Automation Rules. API: POST /subscribers/{listid}.
• Set up date-based and trigger-based drip automations.

3.9. Constant Contact
• Feature/Setting: Email Automation. API: POST /contacts.
• Automate welcome series, event invites, and follow-up messaging.

3.10. Moosend
• Feature/Setting: Automation Workflows. API: POST /subscribers.
• Schedule automatable sequences per event or customer trigger.

3.11. Omnisend
• Feature/Setting: Automation > Flows. API: POST /contacts.
• Templates for special offer campaigns and event reminders.

3.12. GetResponse
• Feature/Setting: Marketing Automation. API: POST /contacts.
• Setup behavioral triggers for offer-based drip automations.

3.13. Zoho Campaigns
• Feature/Setting: Automated Workflows. API: POST /contacts.
• Use event-based and date-based sequences.

3.14. Elastic Email
• Feature/Setting: Automation > Event-Triggered Flows. API: POST /contacts.
• Trigger automated offers when guests RSVP or order.

3.15. MailerLite
• Feature/Setting: Automation > Email Sequences. API: POST /subscribers.
• Automate email sequence after sign-up or event booking.

3.16. Brevo (Sendinblue)
• Feature/Setting: Automations. API: POST /contacts.
• Set up multi-touch, time-based campaign automations.

3.17. Iterable
• Feature/Setting: Workflows. API: POST /api/users/update.
• Automate event communication and promotional follow-ups.

3.18. Mailjet
• Feature/Setting: Marketing Automation. API: POST /contactslist/{ContactsList_ID}/managecontact.
• Automate special offer series for customer journeys.

3.19. Benchmark Email
• Feature/Setting: Automation Pro. API: POST /contacts.
• Customize event-based triggers for campaign flows.

3.20. Customer.io
• Feature/Setting: Campaigns > Workflow Automation. API: POST /customers.
• Automate action-based messaging for event-centric marketing.

3.21. Pardot
• Feature/Setting: Engagement Studio. API: POST /api/prospect/version/4/do/create/email.
• Automate professional sequence flows for guest acquisition and offers.

3.22. Emarsys
• Feature/Setting: Automation Center. API: POST /contact.
• Drip automated event and offer sequences.

3.23. ConvertKit
• Feature/Setting: Visual Automations. API: POST /subscribers.
• Trigger automations for sign-ups and special events.

3.24. Freshworks CRM
• Feature/Setting: Workflow Automations. API: POST /contacts.
• Automate drip emails on guest lifecycle events.

3.25. AWeber
• Feature/Setting: Campaigns. API: POST /subscribers.
• Send automated series customized for event RSVPs and offers.

Benefits

4.1. Automates customer communication, saving time for staff and accelerating campaign launches.
4.2. Automated, personalized messaging boosts open rates, response, and event attendance.
4.3. Automating reminders and follow-ups ensures timely guest engagement and maximizes offers’ impact.
4.4. Automation workflows generate actionable insights (open/click data) for campaign refinement.
4.5. Automatedly delivers consistent branding and messaging to diverse guest segments.
4.6. Drip automator allows nurture and upsell opportunities with minimal manual effort.
4.7. Reduces human error by automating scheduling, segmentation, and delivery.
4.8. Ensures regulatory compliance (e.g., GDPR, CAN-SPAM) via automated unsubscribe and consent management.
4.9. Automatable integration with CRM, POS, and loyalty software for holistic marketing automation.
4.10. Drives higher guest retention and increased average spend via relevant, timely, and automated campaigns.