Customer Engagement and MarketingPurpose
1.2. Automates guest engagement for special events (holidays, seasonal menu launches, limited offers), ensuring increased reservations and repeat visits.
1.3. Enables the automation of personalized and segmented notifications based on loyalty, visit history, and preferences, driving higher ROI on marketing spend.
Trigger Conditions
2.2. Automator triggers upon menu updates, new event entries in event management systems, or campaign creation in marketing dashboards.
2.3. Automated responses to guest behavior (e.g., hasn’t visited in X days, left positive review, loyalty milestone).
Platform Variants
3.1. Twilio SMS
• Feature/Setting: Automates sending SMS notifications for campaigns using Twilio Messaging API (`/Messages`).
3.2. SendGrid
• Feature/Setting: Automates mass email campaigns using SendGrid’s Marketing Campaigns API (`/marketing/singlesends`).
3.3. Mailchimp
• Feature/Setting: Automates list segmentation and blast scheduling via Mailchimp Campaigns API (`/3.0/campaigns`).
3.4. ActiveCampaign
• Feature/Setting: Automates multi-step campaign flows via ActiveCampaign Automation API (`/api/3/automations`).
3.5. Slack
• Feature/Setting: Automated announcement posts to team channels with Slack Incoming Webhooks for staff updates on campaigns.
3.6. Facebook Messenger
• Feature/Setting: Automates guest notifications using Facebook Messenger Send API (`/me/messages`).
3.7. LINE Messaging
• Feature/Setting: Automates direct guest communication with LINE Messaging API (`/v2/bot/message/push`).
3.8. WhatsApp Business
• Feature/Setting: Automates notifications using WhatsApp Business API (`/messages`).
3.9. Google Calendar
• Feature/Setting: Automation of event creation and guest reminders via Google Calendar API (`/events`).
3.10. Zapier
• Feature/Setting: Automates cross-app notification workflows using Zapier’s “Schedule” trigger and communication actions.
3.11. HubSpot
• Feature/Setting: Automates personalized marketing emails via HubSpot Marketing API (`/email/public/v1/singleEmail/send`).
3.12. Klaviyo
• Feature/Setting: Automates segmentation and campaign delivery with Klaviyo Campaigns API (`/v1/campaigns`).
3.13. Constant Contact
• Feature/Setting: Automates recurring email blasts using Constant Contact Campaigns endpoint (`/emails`).
3.14. Salesforce Marketing Cloud
• Feature/Setting: Automates multi-channel journeys via Salesforce Journey Builder API (`/interaction/v1/event`).
3.15. Gupshup
• Feature/Setting: Automates notifications via Gupshup Messaging API for SMS and WhatsApp (`/api/v1/msg`).
3.16. Viber Business
• Feature/Setting: Automates guest alerts via Viber’s Messaging API (`/pa/send_message`).
3.17. Microsoft Teams
• Feature/Setting: Automated campaign notifications to staff using Teams Incoming Webhook URLs.
3.18. Pushover
• Feature/Setting: Automates push notifications to mobile devices with Pushover’s Messages API (`/1/messages.json`).
3.19. OneSignal
• Feature/Setting: Automates push campaigns via OneSignal API for cross-device notifications (`/notifications`).
3.20. Intercom
• Feature/Setting: Automates chat and in-app holiday campaign notifications using Intercom Conversations API (`/messages`).
3.21. Freshmarketer
• Feature/Setting: Automates omnichannel marketing journeys with Freshmarketer Automation API.
3.22. MoEngage
• Feature/Setting: Automates multi-channel campaign triggers via MoEngage Campaigns API (`/v1/campaigns/create`).
4. Benefits
4.2. Enhances customer engagement by automating personalized, multi-platform notifications.
4.3. Reduces manual work, saving staff time with automator-driven campaign execution.
4.4. Maximizes reach and ROI by automating communications across customers' preferred channels.
4.5. Enables automated analytics tracking to optimize future campaign automation strategies.