Marketing and Reputation ManagementPurpose
1.2. Automated workflows utilize guest interaction data, booking history, and review behavior to customize messaging and deliver timely offers.
1.3. Automating remarketing maximizes lead conversion, increases return stays, and enhances upselling of services by using segmentation and behavior triggers.
1.4. The automation orchestrates campaign personalization, message scheduling, multichannel delivery, and performance tracking without manual intervention.
Trigger Conditions
2.2. Automation activates on negative or positive review submissions.
2.3. Automate workflow on guest interaction with promotional emails or abandoned booking.
2.4. Automatedly triggers when loyalty program milestones are reached but not converted.
Platform Variants
3.1. Mailchimp
• Feature: Automated Journeys – Configure post-stay triggered emails with dynamic promo codes.
• API: Create Campaign; trigger via list segment update webhook.
3.2. Twilio SMS
• Feature: Programmable Messaging – Automate personalized promo SMS after designated inactivity period.
• API: Send Message; automation triggers on CRM event.
3.3. SendGrid
• Feature: Marketing Automation – Segment list and automatedly send event-based emails.
• API: Mail Send v3; automation starts on CRM or PMS webhook.
3.4. Facebook Ads
• Feature: Custom Audiences – Automate retargeting synced with email list changes.
• API: Custom Audience Sync; trigger via email capture.
3.5. Google Ads
• Feature: Remarketing Lists – Automate guest audience refresh and schedule ad rotation after visit.
• API: Audience Management; automate via CRM webhook.
3.6. HubSpot
• Feature: Workflows – Automated segmentation and email campaign triggering on guest interaction.
• API: Workflow Enrollments; trigger on property management system (PMS) integration.
3.7. Salesforce
• Feature: Journey Builder – Automates cross-channel remarketing using guest data.
• API: Contact Data Event; trigger with booking system sync.
3.8. Zapier
• Feature: Multi-app Automation – Connect PMS, CRM, and email tools to automate remarketing flow.
• API: Zap setup for webhook event triggers.
3.9. Klaviyo
• Feature: Flows – Event-based automation for repeat guest targeting.
• API: Track & Identify; configure post-stay and inactive guest triggers.
3.10. ActiveCampaign
• Feature: Automation Builder – Automates targeted campaigns using guest behavior.
• API: Automation Start; configure with tag changes or custom fields.
3.11. Drip
• Feature: Automated Workflows – Automate remarketing funnels synced with booking events.
• API: Event Trigger, Subscriber Add/Update.
3.12. Pipedrive
• Feature: Smart Contact Data – Automate segmentation updates for remarketing lists.
• API: Deal Update; automate with webhooks to marketing tool.
3.13. Intercom
• Feature: Custom Bots – Automate chatbot outreach to dormant guests.
• API: Message Send; automate on status update.
3.14. Segment
• Feature: Source/Sync – Automated data pipeline for remarketing sync to all services.
• API: Track, Identify, Group; automation on PMS event.
3.15. Omnisend
• Feature: Automation Flows – Multichannel remarketing (email/SMS/push).
• API: Event-based trigger; automation post-stay, review, or milestone.
3.16. MoEngage
• Feature: Flows – Automate personalized re-engagement push notifications.
• API: User Event Track; triggered via booking/CRM status.
3.17. AdRoll
• Feature: Automated Retargeting – Web and social remarketing adflow.
• API: Audience Segment Update; automate based on email interaction.
3.18. Braze
• Feature: Canvas Flows – Automate cross-channel guest journeys from single triggers.
• API: Trigger Campaign; automate via SEGMENT integration.
3.19. Freshmarketer
• Feature: Journeys – Automates email/SMS sequences for non-returning guests.
• API: Event Triggered Workflow.
3.20. Webhooks (generic)
• Function: Create custom automation hooks from PMS, CRM, or booking engine for downstream multi-platform remarketing actions.
Benefits
4.2. Automated workflows ensure consistent, personalized outreach, maximizing guest retention.
4.3. Automating cross-platform campaigns allows omnichannel, unified guest experience.
4.4. Automatedly syncs data, reducing errors and maintaining up-to-date target segments.
4.5. Automation improves analytics, enabling data-driven refinement and optimization of campaigns.