Automated win-back campaigns for inactive customers

Purpose

1.1. Automate win-back campaigns to recapture inactive DVD and game rental customers, increasing store revenue and engagement.
1.2. Deliver personalized, automated marketing messages (email, SMS, push) to customers who've not rented in a specific period.
1.3. Automate segmentation, multi-channel messaging, tracking, and follow-up, reducing manual intervention and maximizing customer lifetime value.
1.4. Automatedly offer time-sensitive promotions or exclusive deals to re-engage customers.
1.5. Automate data sync between CRM, POS, and marketing platforms to ensure campaign accuracy.

Trigger Conditions

2.1. Customer account shows no rental transaction for X days (automated inactivity threshold).
2.2. Failed responses from previous win-back attempts (automate follow-up loop).
2.3. POS system flags account as dormant (automated status update).
2.4. CRM or loyalty program records no recent interactions (automation-ready state detection).
2.5. Automated detection of bounce in customer email or phone validity.

Platform Variants

3.1. Twilio SMS
- Feature/Setting: Automated messaging via Programmable SMS API; configure webhook for event-based triggers; set message templates for win-back.
3.2. SendGrid
- Feature/Setting: Automation using Marketing Campaigns API; automated list-segmentation for 'inactive' tag; dynamic content personalization.
3.3. Mailchimp
- Feature/Setting: Automate with Customer Journeys (win-back path); segment by last activity date; timed re-engagement emails.
3.4. HubSpot
- Feature/Setting: Workflow automator with inactivity triggers; auto-personalize content; CRM record update automation.
3.5. ActiveCampaign
- Feature/Setting: Automate using Automations tab; tag-based inactivity filter; event-triggered messaging sequences.
3.6. Klaviyo
- Feature/Setting: Flow automation; trigger by last order date; SMS/email automation; A/B testing setup.
3.7. Salesforce Marketing Cloud
- Feature/Setting: Journey Builder for automated win-back flows; automate data import from POS; activity-based segmentation.
3.8. Zapier
- Feature/Setting: Automate multi-platform actions; trigger on inactivity in CRM; push data to communication tools.
3.9. Google Cloud Functions
- Feature/Setting: Automated cloud function to flag inactivity and invoke marketing API calls.
3.10. Microsoft Power Automate
- Feature/Setting: Automate inactivity triggers from Dynamics 365; push outreach via connected mail/SMS.
3.11. Facebook Ads
- Feature/Setting: Automated retargeting campaigns for 'inactive' lookalike audiences; Audience API.
3.12. Intercom
- Feature/Setting: Automation rules for in-app/messages; inactivity-based rules for push/email delivery.
3.13. Shopify
- Feature/Setting: Automated Flow app; monitor last order and trigger email/SMS automations.
3.14. Drift
- Feature/Setting: Automated bot outreach to dormant users; pre-configured inactivity checks; scheduled follow-ups.
3.15. Pipedrive
- Feature/Setting: Automator for contact inactivity; setup auto email reminders.
3.16. Segment
- Feature/Setting: Automate tracking and flagging of inactive users; event forwarding to email/SMS services.
3.17. AWS Lambda
- Feature/Setting: Automated scheduled job checks for inactivity, triggers downstream win-back campaigns via API calls.
3.18. Constant Contact
- Feature/Setting: Pre-built automation for re-engagement; segment by last interaction; timed win-back emails.
3.19. Omnisend
- Feature/Setting: Automation workflows for SMS/email; last purchase inactivity filter.
3.20. Eloqua
- Feature/Setting: Advanced multi-step marketing automation flows; automate audience entry based on inactivity data.
3.21. MoEngage
- Feature/Setting: Automated push/email journeys; inactivity/cold-user cohorts; personalized offer automations.
3.22. Braze
- Feature/Setting: Automated campaign triggering on inactivity; multi-channel orchestration; real-time segmentation.
3.23. Iterable
- Feature/Setting: Workflow Studio automations; schedule win-back touchpoints for dormant users; API-trigger support.
3.24. Customer.io
- Feature/Setting: Automated segments for inactivity; workflow automation for email/SMS/push delivery.

Benefits

4.1. Automates repetitive outreach, reducing manual workload.
4.2. Automated re-engagement strategies proven to increase rental frequency and retention.
4.3. Automates customer segmentation and message customization for improved ROI.
4.4. Enables multi-channel automation—ensuring no inactive user is missed.
4.5. Automates tracking and performance analytics to optimize campaign strategy.
4.6. Automation reduces churn, increases customer lifetime value, and maximizes ROI for movie rental retail businesses.