Marketing and Promotions AutomationsPurpose
1.2. Automate the distribution of email variants, automate performance tracking, and automate decision-making on the optimal subject line or offer for future campaigns.
1.3. Automating the iterative improvement process increases campaign open rates, click-through rates, and sales conversions.
1.4. Automator systematically tests, collects data, and automates adjustments with minimal manual intervention, enabling a data-driven marketing approach.
Trigger Conditions
2.2. List update—automation triggers when a new customer segment is added for email campaigns.
2.3. Product promotion—automator activated when new moving supply offers are created.
2.4. Performance-based—automation executes when KPIs (open/click rates) fall below thresholds.
Platform Variants and Configurations
• Feature/Setting: A/B Testing API; automate variant creation and performance tracking through Campaigns API.
3.2. SendGrid
• Feature/Setting: Marketing Campaigns A/B Test; automate automated trigger and result retrieval via Marketing Campaigns API.
3.3. ActiveCampaign
• Feature/Setting: Automations Builder; automate split test creation with ‘Start Split Test’ automation action.
3.4. HubSpot
• Feature/Setting: A/B Testing Emails; automate workflows via Marketing Email API for subject and offer tests.
3.5. Salesforce Marketing Cloud
• Feature/Setting: Email Studio A/B testing; automate sends using Automated Studio and REST API integration.
3.6. Klaviyo
• Feature/Setting: Campaign Flows A/B split; automate splits and reporting via Campaigns API.
3.7. Constant Contact
• Feature/Setting: Email A/B testing; automate campaign variations through Campaign API endpoints.
3.8. Zoho Campaigns
• Feature/Setting: Autoresponder split tests; automate variant management via Campaigns API.
3.9. Omnisend
• Feature/Setting: Split Automation; automate automated triggers and outcomes via Automation workflows.
3.10. Moosend
• Feature/Setting: Split Test Automation; automate campaign schedule and analysis with API.
3.11. GetResponse
• Feature/Setting: Marketing Automation A/B; automate testing via Campaign Split Option.
3.12. Mailjet
• Feature/Setting: A/B testing emails; automate API call to send and collect metrics on email variants.
3.13. Benchmark Email
• Feature/Setting: Automation Pro for A/B testing; automate setup and evaluation via API.
3.14. Drip
• Feature/Setting: Workflow Split Tests; automate automation with visual workflow builder and triggers.
3.15. Campaign Monitor
• Feature/Setting: A/B Test Campaigns; automate setup, launch, and result collection via API.
3.16. Elastic Email
• Feature/Setting: A/B Test Campaigns; automate configuration via Email Campaigns API endpoints.
3.17. MailerLite
• Feature/Setting: Split Testing Automation; automate variant delivery and statistic gathering with API.
3.18. Iterable
• Feature/Setting: Experiments API and Workflows for automating multivariate tests.
3.19. Oracle Responsys
• Feature/Setting: Program Entry Testing; automate A/B test creation and analysis using Program API.
3.20. Braze
• Feature/Setting: Canvas Flow A/B Test; automate automatedly launch and analyze Split steps via API.
3.21. Emarsys
• Feature/Setting: Automation Center A/B testing; automate automation chains using the Automation API.
3.22. SparkPost
• Feature/Setting: A/B Testing API; automate campaign generation, distribution, and automated reporting/export.
Benefits
4.2. Reduces manual effort and errors by automating repetitive testing and analysis workflows.
4.3. Enables rapid, automated response based on real-time user interaction data.
4.4. Automating multi-platform execution ensures consistent results across tools and customer lists.
4.5. Frees up marketing resources for strategy, while the automator handles granular experimentation.