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Automated feedback collection after a visit or event

Purpose

1.1. Automate post-visit or post-event feedback collection for municipal tourism departments to increase response rates and streamline visitor engagement.
1.2. Automatedly gather structured insights from visitors through messaging, email, or app notifications, reducing manual outreach workloads.
1.3. Enable automated sentiment analysis, aggregate reporting, and real-time issue escalation based on feedback content.
1.4. Automate data import into analytical dashboards for continuous service improvement and quicker decision-making cycles.

Trigger Conditions

2.1. Visitor completes registration at a tourism office or event (automate trigger on check-out).
2.2. Upon digital ticket scanning or app-based event check-in, automate kickoff of feedback workflow.
2.3. Scheduled delay after visit (e.g., 1 hour, 1 day) automates delivery of feedback request.
2.4. Submission of booking completion form on municipal tourism portal triggers automated feedback email/SMS.

Platform Variants

3.1. Twilio SMS
• Feature/Setting: Use Programmable Messaging API, configure automated SMS with survey link upon check-out event.
3.2. SendGrid
• Feature/Setting: Automate single-send or drip campaign using Dynamic Template API for personalized feedback email.
3.3. Mailchimp
• Feature/Setting: Automate audience segmentation with Automations API, auto-send feedback series post-visit.
3.4. SurveyMonkey
• Feature/Setting: Create automated collector links and integrate with webhooks to trigger after event registration.
3.5. Google Forms + Apps Script
• Feature/Setting: Automate scripted email/SMS dispatch with unique form links post-visit.
3.6. Microsoft Power Automate
• Feature/Setting: Automate trigger flows for automated survey delivery via Teams, SMS, or Email.
3.7. Qualtrics
• Feature/Setting: Configure Ticket, Survey Automation, API workflows for post-visit feedback capture.
3.8. Zoho Survey
• Feature/Setting: Automate send survey via Zoho Flow integration using Contact/Lead trigger.
3.9. HubSpot
• Feature/Setting: Use Workflows to automate post-visit feedback outreach emails or chatbot prompts.
3.10. Salesforce Marketing Cloud
• Feature/Setting: Automate Journey Builder with trigger on contact activity to send feedback email/SMS.
3.11. WhatsApp Business API
• Feature/Setting: Automate feedback prompt via pre-approved message template after event/visit detection.
3.12. Intercom
• Feature/Setting: Use Custom Bots to automate feedback request in-app post-visit.
3.13. Slack
• Feature/Setting: Automate direct feedback requests to users with Slackbot API after meetings/events.
3.14. Facebook Messenger
• Feature/Setting: Automate Messenger Bots to prompt and collect feedback after tourism experience.
3.15. Typeform
• Feature/Setting: Automate invitations using Typeform API/Webhooks auto-triggered by CRM update.
3.16. OneSignal
• Feature/Setting: Automate push notification to download app or fill feedback after visit based on Tags API.
3.17. AirTable
• Feature/Setting: Automate feedback row creation and notification via Automations feature.
3.18. ActiveCampaign
• Feature/Setting: Automate post-visit feedback email series using Automations with custom triggers.
3.19. Pipedrive
• Feature/Setting: Automate follow-up with feedback survey by Workflow Automation on deal/lead completion.
3.20. Zendesk
• Feature/Setting: Automate ticket creation & email survey using Triggers and Satisfaction Automation.
3.21. Freshdesk
• Feature/Setting: Automate CSAT survey dispatch on ticket/event closure with Workflow Automator.
3.22. Google Sheets
• Feature/Setting: Automated entry of feedback responses and cross-platform reminders via Google Apps Script.

Benefits

4.1. Automatedly increases feedback volume and coverage with minimal manual intervention.
4.2. Automates responses into organized databases, accelerating actionable insights and reporting.
4.3. Automator enables prompt reaction to negative feedback, showcasing proactive government outreach.
4.4. Automation ensures visitors feel valued, driving higher engagement and potential repeat visits.
4.5. Reduces repetitive manual feedback collection, freeing up staff for higher-impact activities.

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