Marketing, Outreach & Event AutomationPurpose
1.2. Automates capture of attendee information, allocates reminders, triggers personalized follow-ups, automates analytics, and integrates data into CRM and marketing platforms.
1.3. Enables music college staff to focus on engagement by automating repetitive outreach, confirmations, and post-event nurturing, increasing event attendance and conversion rates.
Trigger Conditions
2.2. RSVP through email or SMS reply.
2.3. Attendee event check-in or virtual session login detected.
2.4. Scheduled time before/after event (e.g., 24hr, 1hr, post-event).
Platform Variants
3.1. HubSpot
• Feature/Setting: Workflow Automation; trigger with "Form Submission" and chain event reminders, segment contacts, automate follow-up nurture emails.
3.2. Salesforce
• Feature/Setting: Process Builder/Flow Builder; automates attendee journey post-registration, event reminders, outcome-based tasks creation.
3.3. Eventbrite
• Feature/Setting: Webhooks and RSVPs API; automate pushing registrations to CRM, automate reminder emails.
3.4. Zoom
• Feature/Setting: Registrant Webhooks/API; automate webinar registration, pre-event reminders, post-event survey delivery.
3.5. Microsoft Teams
• Feature/Setting: Graph API; automate invitation, registration confirmation, and reminder notifications.
3.6. Twilio SMS
• Feature/Setting: Programmable SMS API; automate SMS reminders, confirmations, and event updates.
3.7. SendGrid
• Feature/Setting: Marketing Campaigns API; automate batch email reminders and targeted follow-up.
3.8. Google Calendar
• Feature/Setting: Calendar Events API; automate adding/removing events on attendee calendars with reminders.
3.9. Airtable
• Feature/Setting: Automations; automate data sync from registration forms, event update triggers.
3.10. Mailchimp
• Feature/Setting: Campaign Automation; automates audience list updates, triggers event campaigns, and schedules follow-ups.
3.11. Slack
• Feature/Setting: Incoming Webhooks; automate internal team alerts for new sign-ups, check-ins.
3.12. WooCommerce
• Feature/Setting: Hooks/API; automate paid event registrations, send order-receipt based follow-ups.
3.13. Google Forms
• Feature/Setting: Form Responses Trigger; automates watcher for submissions, triggers email or SMS sequences.
3.14. Typeform
• Feature/Setting: Webhooks/API; automate registration response sync, trigger customized reminders.
3.15. Trello
• Feature/Setting: Butler Automation; automate new attendee card creation, schedule reminders.
3.16. Google Sheets
• Feature/Setting: App Scripts; automate row updates for registrations, reminders, and follow-ups.
3.17. Microsoft Outlook
• Feature/Setting: Calendar & Mail API; automate sending event invitations and reminders.
3.18. ActiveCampaign
• Feature/Setting: Automations; automate event pipelines, targeted post-event sequences.
3.19. Zapier
• Feature/Setting: Multi-step Zaps; automate data flows between event tools, CRM, and marketing platforms.
3.20. Monday.com
• Feature/Setting: Automations/Integrations; automate workflow for event preparation, attendee updates, and reminders.
3.21. Calendly
• Feature/Setting: Webhooks/API; automate attendee scheduling, confirmation, and notification flows.
3.22. Intercom
• Feature/Setting: Operator and Outbound; automate personalized messages to registrants and follow-ups post-event.
3.23. Remind
• Feature/Setting: API; automate SMS/Push reminders tailored for education.
3.24. Constant Contact
• Feature/Setting: Event Management API; automate invite, reminder, and feedback email workflows.
Benefits
4.2. Ensures no registrant is missed through multi-channel, automated reminders pre- and post-event.
4.3. Increases attendee engagement by automating personalized, timely communication.
4.4. Centralizes all attendee data through automated integrations, enhancing CRM and marketing analytics.
4.5. Enables scalable, automatable event management, supporting higher attendance and richer nurturing.
4.6. Reduces human error with automated workflow logic and consistent follow-up.