Customer Engagement and MarketingPurpose
1.2. Ensure all communications reflect the store’s cultural values, showcase unique crafts and educate buyers on authentic Native American products through automated workflows.
1.3. Automatedly deliver introductory offers, educational content, brand stories and links to product care guides to nurture new customer relationships and boost lifetime value.
1.4. Automate segmentation based on purchase type, location, and preferences for tailored campaign delivery.
1.5. Facilitate ongoing automating of data capture for future marketing and retention strategies.
Trigger Conditions
2.2. First purchase completed (order confirmation event).
2.3. Subscription to newsletter/marketing list.
2.4. Manual upload/addition of customer email to CRM or mailing list.
2.5. API call/webhook from in-store POS or online orders to automator platform.
Platform Variants
• Feature: Audience > Automated Welcome Email
• Setting: Trigger by “customer joins list”; configure welcome template and merge tags
3.2. SendGrid
• Feature: Marketing Campaigns > Automation
• Setting: Automated flow on new contact; set API “Add Single Recipient”; design HTML template
3.3. HubSpot
• Feature: Workflows > Contact-based workflow
• Setting: Trigger workflow on new contact creation; setup “Send email” action
3.4. ActiveCampaign
• Feature: Automations
• Setting: Start trigger “Subscribes to list”; action: “Send Welcome Email”
3.5. Klaviyo
• Feature: Flows
• Setting: Flow trigger: “List Joined”; automate welcome sequence content
3.6. Zoho Campaigns
• Feature: Autoresponders
• Setting: List join event triggers auto-send of welcome
3.7. Constant Contact
• Feature: Automated Email Series
• Setting: Trigger on list sign-up; setup first email and scheduling
3.8. Drip
• Feature: Automation Rules
• Setting: Trigger: “Clicked Signup”; Action: “Send Email”
3.9. Salesforce Marketing Cloud
• Feature: Journey Builder
• Setting: Entry event: “Contact Added”; activity: “Send Email”
3.10. Omnisend
• Feature: Automation Workflows
• Setting: Trigger: “Contact enters segment”; configure email series
3.11. GetResponse
• Feature: Automated Welcome Emails
• Setting: Trigger: “New signup”; customize email for segmentation
3.12. Moosend
• Feature: Automation Workflows
• Setting: Trigger: “Subscribed to list”; Action: “Send Email”
3.13. Benchmark Email
• Feature: Automations
• Setting: List add triggers email via “Send Automated Email”
3.14. Campaign Monitor
• Feature: Automation > Welcome Email
• Setting: Trigger: “Subscriber joins list”
3.15. Mailjet
• Feature: Automated Emails
• Setting: Trigger: Contact added API, Event API endpoint
3.16. Intercom
• Feature: Series Automation
• Setting: Trigger: “User signs up”; Action: “Send Email”
3.17. Brevo (ex-SendinBlue)
• Feature: Automation > Welcome Workflow
• Setting: Event-based trigger, batch or API addition
3.18. MailerLite
• Feature: Automation Workflows
• Setting: Trigger: “Joins group”; automate message content
3.19. AWeber
• Feature: List Automations
• Setting: Trigger: “Added to list”; action: “Send Email”
3.20. Oracle Responsys
• Feature: Program Canvas
• Setting: Triggered on “Profile List Join”; configure welcome template and data merge
3.21. Elastic Email
• Feature: Automation
• Setting: Trigger: “Contact added” event, automatedly send email
Benefits
4.2. Automating customer onboarding results in customer loyalty by delivering timely, personalized, and culturally relevant messaging.
4.3. Automation reduces operational load for staff and maintains consistent branding.
4.4. Automator solutions scale seamlessly as store grows, supporting thousands of automated onboarding flows without added cost.
4.5. Automated analytics built-in to most services to measure engagement and optimize campaigns.