Segmented email and SMS marketing campaigns

Purpose

1. Automate segmented email and SMS marketing to engage rock climbing enthusiasts based on behavior, demographics, bookings, or interests.

2. Automates delivery of event updates, safety tips, route conditions, promotions, and reminders for natural rock climbing areas.

3. Automated campaigns target new visitors, returning climbers, lapsed guests, and group organizers to maximize retention and activity participation.

4. Automation increases efficiency in campaign management, ensures time-sensitive info reaches recipients, and reduces manual outreach workload.

Trigger Conditions

1. New booking or sign-up on the platform.

2. Event registration or waiver completion.

3. Past visit anniversary or inactivity period detected by automator.

4. Entry into targeted segment (age, skill, interest, group size, etc.).

5. Custom triggers: feedback submission, abandoned booking, seasonal changes, weather alerts.

Platform Variants

1. Mailchimp

• Feature/Setting: Automate via "Customer Journeys" and "Send Campaign" API to segment lists by climbing level or favorite route.
  

2. Twilio SMS

• Feature/Setting: Configure “Programmable Messaging” API; automate targeted SMS reminders pre-event and post-climb.
  

3. SendGrid

• Feature/Setting: Automate “Marketing Campaigns” API to scheduled segment sends for new route openings or events.
  

4. ActiveCampaign

• Feature/Setting: Automates “Automations” and “Conditional Content”; trigger messages based on booking actions and preferences.
  

5. HubSpot

• Feature/Setting: “Workflows” & “List Segmentation” tools automate personalized follow-ups and event-specific email.
  

6. Klaviyo

• Feature/Setting: Automator using “Flows” and “Segment Trigger”; automate multi-channel outreach for outdoor programs.
  

7. Zendesk Sunshine Conversations

• Feature/Setting: “Automated Messaging” API triggers SMS/email based on support requests (e.g., route info requests).
  

8. Salesforce Marketing Cloud

• Feature/Setting: Automating journeys with “Journey Builder” and “Audience Segments” for skill-level based campaigns.
  

9. Constant Contact

• Feature/Setting: “Email Plus Automation”; schedule automatable post-visit surveys and safety tips by demographics.
  

10. Omnisend

• Feature/Setting: “Segmentation” and “Automation Workflows” automate climbing event series announcements.
  

11. Braze

• Feature/Setting: Automated “Canvas” for branching SMS/email; trigger advanced journey splits by segment type.
  

12. MoEngage

• Feature/Setting: “Smart Trigger Campaigns” automate event reminders or route alerts via SMS/email.
  

13. Iterable

• Feature/Setting: “Workflow Studio” for automated segment-based engagement based on guests’ prior climbs.
  

14. Drip

• Feature/Setting: “Automations” and “Dynamic Segments” for sending automated promotional codes to climbers on milestones.
  

15. Sendinblue

• Feature/Setting: “Marketing Automation” and “SMS Campaigns” automate session reminders and last-minute changes.
  

16. SMSAPI

• Feature/Setting: “Autoresponder” automates two-way SMS flows (e.g., RSVP confirmations for group climbs).
  

17. AWeber

• Feature/Setting: “Tag-Based Automations” for post-event nurture and new climber onboarding.
  

18. Postmark

• Feature/Setting: “Transactional Email API” automates real-time, segment-driven notifications.
  

19. SharpSpring

• Feature/Setting: “Workflow Automations” and “List Segments” automate pre-climb risk briefings by interest.
  

20. Mailjet

• Feature/Setting: “Contact Segmentation” and “Automated Campaigns” for automating weather alert SMS blasts to relevant climbers.
  

Benefits

1. Automation ensures accurate, timely communication tailored to each segment.

2. Automates retention by re-engaging inactive climbers.

3. Automator reduces operational overhead and error in campaign deployment.

4. Scaling outreach by automating personalized SMS/email for promotions, safety, and community-building.

5. Enables automatable analytics and continuous improvement based on response data.