Coupon delivery for slow days or special dates

Purpose

 1.1. Automate coupon delivery to incentivize customer visits on historically slow days or for special dates (e.g., holidays, anniversaries).
 1.2. Automating coupon campaigns increases guest frequency, drives revenue, and targets marketing efforts for Navarra cuisine restaurants.
 1.3. Enable always-on automated marketing, reducing manual management and human error.
 1.4. Ensures timely, relevant offers using customer data, reservation trends, and calendar-based triggers for effective marketing automation.

Trigger Conditions

 2.1. Automatedly assess daily/weekly footfall data to identify slow days using POS integrations or reservation APIs.
 2.2. Special occasion automation, such as public holidays, local festivals, or customer birthdays/anniversaries.
 2.3. Behavior-based triggers, like lack of visit in 30 days, automatedly initiate coupon delivery.
 2.4. External event triggers from calendar apps or event APIs to time offers precisely.

Platform Variants

 3.1. Twilio
  • Feature/Setting: Programmable Messaging — automate coupon SMS via API with schedule and template.
  • Example: Configure Messaging API to send coupon code every Monday at 10am to segmented contact list.
 3.2. SendGrid
  • Feature/Setting: Marketing Campaigns — automate email coupon delivery using dynamic templates and API-triggered sends.
  • Example: Dynamic template API sends "20% off on Tuesday" coupons to flagged recipients.
 3.3. Mailchimp
  • Feature/Setting: Journey Builder — schedule automated coupon campaigns based on triggers (date, inactivity).
  • Example: Inactivity trigger creates automated workflow to email coupons after 14 days no visit.
 3.4. ActiveCampaign
  • Feature/Setting: Automation Builder — automate coupon send on customer birthday or event triggers.
  • Example: Configure automation for personalized coupon email on customer’s annual milestone.
 3.5. HubSpot
  • Feature/Setting: Workflow Automation — deploy coupon offers using marketing workflows; link with CRM for personalized effects.
  • Example: Automated coupon workflow triggers for slow Monday reservations.
 3.6. Zoho CRM
  • Feature/Setting: Workflow Rules — automate promo emails/SMS driven by customer activity data.
  • Example: Set workflow to send coupon after missed reservation.
 3.7. Salesforce Marketing Cloud
  • Feature/Setting: Journey Builder — automate, personalize coupon distribution based on behavior, dates.
  • Example: Configure journey to deliver anniversary coupons.
 3.8. Constant Contact
  • Feature/Setting: Email Automation — schedule and automate batch delivery of coupons on demand.
  • Example: Use campaign scheduler for special event offers.
 3.9. Klaviyo
  • Feature/Setting: Flow Automation — e-commerce-focused automation, target lapsed customers.
  • Example: Coupon code flow triggers after 30 days inactivity.
 3.10. Google Calendar API
  • Feature/Setting: Event Triggers — pull Navarrese holidays or restaurant-specific events to automate coupon timing.
  • Example: Script automator for ‘Fiestas de San Fermín’ automated coupon drops.
 3.11. Slack
  • Feature/Setting: Workflow Builder — automate coupon notifications to staff or VIP guests via internal message.
  • Example: Custom reminders before slow days.
 3.12. Facebook Messenger API
  • Feature/Setting: Messenger Bots — automate coupon send to followers’ inboxes on event triggers.
  • Example: Bot message with coupon code before local festival.
 3.13. Instagram Graph API
  • Feature/Setting: Automated Direct Messaging — deliver time-limited codes to engaged followers.
  • Example: DM coupon for Navarra Day with “Redeem by weekend” limit.
 3.14. WhatsApp Business API
  • Feature/Setting: Automated template messages — automate delivery of coupon codes around slow-time hours.
  • Example: Automated message for weekday lunch discount.
 3.15. Shopify
  • Feature/Setting: Scripted Discounts — automate coupon creation and distribution to customer segments.
  • Example: App install triggers coupon pop-up on special dates.
 3.16. Square POS
  • Feature/Setting: Automated Promotions — link slow-hour data, schedule mobile receipts with coupon.
  • Example: Rule-based campaign automates next-day lunch offer after a quiet Monday.
 3.17. WooCommerce
  • Feature/Setting: Coupon Scheduling — automate coupon dispatch to previous online order customers via plugin/API.
  • Example: Email coupon for slow Wednesdays based on Woo data.
 3.18. Pabbly Connect
  • Feature/Setting: Workflow Automation — chain POS data to automated coupon blast via multiple channels.
  • Example: Automation triggers based on sales API.
 3.19. Google Sheets API
  • Feature/Setting: Scheduled Scripts — automate reading slow-day lists and push coupon emails/SMS.
  • Example: Script parses “quiet day” sheet, triggers email automator.
 3.20. LoyaltyLion
  • Feature/Setting: Behavior-driven Rewards — automate coupon delivery for loyalty milestones or declining engagement.
  • Example: Rule triggers coupon delivery when point activity drops.
 3.21. Zendesk
  • Feature/Setting: Ticket Automation — auto-send coupons on support resolution after bad experience/slow day.
  • Example: Zendesk trigger automates thank-you coupon after complaint.
 3.22. Intercom
  • Feature/Setting: Custom Bots — automate coupon offers in chat to visitors on slow/off-peak moments.
  • Example: Bot message with code if visit on Monday afternoon detected.

Benefits

 4.1. Automatedly engages guests on slow days, boosting table turnover and revenue predictably.
 4.2. Minimizes manual intervention; automator ensures error-free, timely campaign execution.
 4.3. Automates personalized marketing with data-driven triggers for maximum relevance.
 4.4. Improves guest loyalty through targeted, automated incentives, reinforcing repeat business for Navarra cuisine.
 4.5. Frees staff from repetitive marketing tasks, enabling strategic focus through automation.