Follow-up surveys to event attendees

Purpose

1. Automate the collection of feedback by sending follow-up surveys to event attendees in the news service, specifically related to Arts & Events Coverage.

2. Ensure automated collection of insights, satisfaction scores, and content suggestions for future arts events and news features.

3. Automatedly analyze responses to refine future event planning and audience engagement strategies.

4. Trigger data-driven editorial automation for event content, reporting, and marketing.

Trigger Conditions

1. Automated trigger when an attendee checks in or is confirmed at an event.

2. Automate upon calendar event conclusion timestamp.

3. Automate after an attendee receives content/coverage about the event.

4. Automated scheduling for survey delivery, e.g., 24 hours post-event.

Platform Variants

1. Mailchimp

• Feature/Setting: Automate Post-Event Journey with "Send Email" action; configure with event-specific audience segment; sample: create a new Customer Journey "Arts Event Follow-up".
  

2. SurveyMonkey

• Feature/Setting: Automated survey invitation via "Collector API"; sample: Set collector to auto-send survey to new attendee emails.
  

3. Google Forms + Gmail

• Feature/Setting: Use Apps Script to automate personalized survey links; sample: Script triggers mass-email via Gmail on event end.
  

4. Typeform

• Feature/Setting: Webhook integration to automate sending custom survey post event; configure via “Connect” HTTP request for new attendee list.
  

5. Twilio SMS

• Feature/Setting: Automate SMS with "Programmable Messaging SendMessage" API; sample: Trigger SMS to attendee phone post-event.
  

6. HubSpot

• Feature/Setting: Workflow automation using "Send Survey" action; sample: Trigger on event status = attended.
  

7. Outlook 365

• Feature/Setting: Automate with Power Automate Flow that sends forms as emails; sample: Office 365 "When event ends" trigger.
  

8. Zoho Survey

• Feature/Setting: API-based survey campaign automation; sample: “Create Collector” endpoint to distribute surveys.
  

9. SendGrid

• Feature/Setting: “Automated Campaigns” to email surveys post event; sample: Segment on attendee tag.
  

10. Slack

• Feature/Setting: Automate direct message survey using "chat.postMessage" API; sample: Trigger via workflow bot after event channel closes.
  

11. Microsoft Teams

• Feature/Setting: Automated Teams "Adaptive Card" post-event with Forms link; sample: Logic Apps trigger on calendar event.
  

12. Salesforce

• Feature/Setting: Automate follow-up using "Process Builder" to send surveys; sample: After task/event complete.
  

13. ActiveCampaign

• Feature/Setting: "Automations" to trigger survey email after tag applied; sample: Tag attendee as 'Attended'.
  

14. Eventbrite

• Feature/Setting: After-event webhook automates API call to third-party survey tool; configure within Eventbrite Automations.
  

15. Airtable

• Feature/Setting: “Automations” to email unique survey per new record; sample: On form submission (attendance), send survey.
  

16. Jotform

• Feature/Setting: Webhook integration for automating survey sending; sample: Onform completion, trigger email survey.
  

17. Intercom

• Feature/Setting: Automated Message/Survey with “Event Triggered Message”; sample: After custom event "Attended-ArtsEvent".
  

18. Zendesk

• Feature/Setting: Automated ticket follow-up survey; sample: “Triggered Survey” sent via API on "event resolved".
  

19. Constant Contact

• Feature/Setting: "Autoresponder" emails post-event; sample: Create series triggered by attendee import.
  

20. Klaviyo

• Feature/Setting: Automated “Flow” post-event with dynamic list-based triggers; sample: On “Arts Event Attendee” segment update.
  

21. Pipedrive

• Feature/Setting: Workflow automation addon to automate follow-up survey task/email; sample: After "event won".
  

22. Freshdesk

• Feature/Setting: “Workflow Automator” survey post support event; sample: Trigger after ticket from event is closed.
  

Benefits

1. Automates engagement with attendees for real-time actionable insights.

2. Reduces manual follow-up, saving editorial, PR, and event management time.

3. Automatable data acquisition for reports, content, and ROI analysis.

4. Automatedly increases attendee satisfaction and content relevance tracking.

5. Enables large-scale, repeatable, and consistent feedback automation.

6. Supports multi-channel automator approaches (email, SMS, chat, web), boosting response rates.