Purpose
1.2. Ensure instant, automated updates to user devices, minimizing manual communication errors and boosting operational efficiency.
1.3. Automate audience engagement, event promotion, and guest experience personalization by automatedly informing relevant parties of program amendments, artist substitutions, or timing changes.
1.4. Enable automated escalation and notification flows for critical updates affecting guest reservations or VIP arrangements.
Trigger Conditions
2.2. Manual override or urgent update entered by staff through connected admin dashboard.
2.3. Automated API webhook or data sync signals any change in performer, time slot, or venue segment.
2.4. Automated guest segment logic (VIP, member tier, regular attendee) triggers peripheral or highly targeted notifications.
Platform Variants
• Function: Send automated push notifications to Android/iOS apps; configure via FCM API with message body and target user IDs.
3.2. OneSignal
• Setting: Create automated campaigns and set API triggers for instant push notification delivery based on event data.
3.3. Twilio Notify
• Feature: Automate SMS/push delivery; configure Notify Service via API with segmented audience and dynamic message templates.
3.4. Pusher Beams
• Setting: Automate trigger-based notifications; configure via Beams server API with user/device targeting and payload information.
3.5. Urban Airship (Airship)
• Function: API-driven automation rules to push changes to mobile/web users upon event record updates.
3.6. Amazon SNS (Simple Notification Service)
• Setting: Programmatically automate push notification delivery via SNS SDK; map topic to event type or guest group.
3.7. SendGrid
• API: Automate email/push through SendGrid Marketing Campaigns and automation triggers linked to lineup change fields.
3.8. Braze
• Setting: Set automated campaign flows which trigger push alerts based on event object changes through Braze API.
3.9. Salesforce Marketing Cloud
• Feature: Journey Builder automation for sending omnichannel notifications to updated segments upon event changes.
3.10. Microsoft Power Automate
• Feature: Automate push or Teams alert flows when calendar or event data is modified using built-in connectors.
3.11. Slack API
• Integration: Automated push into Slack channels or user DMs when events/lineups change, using Slack Incoming Webhooks.
3.12. Zapier Push Notification
• Feature: Automate multi-app flows triggering native/mobile push via Zapier’s Push app upon event data change.
3.13. Iterable
• Feature: Automate push or SMS delivery upon data-triggered event via Iterable API journeys.
3.14. MoEngage
• Setting: Automate notification campaigns mapped to event-type triggers; configure with MoEngage Smart Trigger campaigns.
3.15. Pushwoosh
• API: Set automated device/user targeting for push notifications through Pushwoosh API upon event schedule change.
3.16. Mixpanel
• Feature: Automate in-app push to targeted segments upon trigger event tracked in Mixpanel.
3.17. Customer.io
• Setting: Automated trigger sequence sends personalized push based on event API payloads in Customer.io.
3.18. Intercom
• Function: Automate in-app push notifications with Intercom API using updated event properties.
3.19. Notificare
• Setting: Programmatic campaign automation to fire notifications on event update via Notificare API.
3.20. Vero
• Function: Automates push based on trigger event from event management software, configured via Vero API.
Benefits
4.2. Eliminates human error in notification, ensuring guests always have real-time info.
4.3. Frees up staff from repetitive messaging duties, automating operational flows.
4.4. Enables segmented, automated, and highly targeted alerts by audience type, powering engagement automation.
4.5. Promotes agility and reputational trust through immediate, automatedly accurate updates.
4.6. Supports omnichannel notification, automating cross-platform communication for broader reach.
4.7. Optimizes data-driven promotion by automatedly linking changes to upsell notifications or secondary offers.