Sales and Customer EngagementPurpose
1.2. Increase customer retention and recover lost sales by triggering personalized, automated reminders about abandoned items.
1.3. Extend automated engagement via multi-channel outreach—SMS, email, WhatsApp, push notifications, and more.
1.4. Enable automatic segmentation so messages are tailored for different night market customer demographics.
1.5. Allow night market vendors to maximize profits and operational efficiency through workflow automation.
Trigger Conditions
2.2. User logs out mid-purchase or closes site/app with items in cart.
2.3. Customer’s session times out with unpurchased cart items detected via automator.
Platform Variants
3.1. Twilio SMS
• Feature/Setting: SMS API—use “Message Create” endpoint, automate cart details in SMS body, configure webhook for trigger.
3.2. SendGrid
• Feature/Setting: “Transactional Templates” and “Send Email API,” automated merge variables pre-populated with cart info.
3.3. Mailchimp
• Feature/Setting: Automations—“Abandoned Cart Email” journey, triggered by e-commerce API integration.
3.4. WhatsApp Business API
• Feature/Setting: “Send Message” endpoint, automate template approval, automate recipient and message data insert.
3.5. Firebase Cloud Messaging
• Feature/Setting: Automate push notifications to app users, “Send to Device” endpoint for custom abandoned cart prompts.
3.6. Shopify Flow
• Feature/Setting: Automate abandoned checkout action; configure workflow: “Checkout Abandoned → Send Notification”.
3.7. Klaviyo
• Feature/Setting: Automate Flow → Abandoned Cart, set dynamic content using event variables.
3.8. ActiveCampaign
• Feature/Setting: Automations—“Cart Abandonment Workflow,” trigger webhook with cart data, automate follow-up sequence.
3.9. HubSpot
• Feature/Setting: Workflow automation, trigger “Abandoned Cart” emails using E-commerce Bridge API.
3.10. Zapier
• Feature/Setting: Multi-step automation; “Trigger: Abandoned Cart,” actions: “Send Email/SMS” via plugin.
3.11. Omnisend
• Feature/Setting: Automation Workflow—Abandoned Cart; customize push, SMS, or email.
3.12. Braze
• Feature/Setting: Canvas flow automator, configure trigger “Abandon Event,” automate multi-channel engagement.
3.13. Intercom
• Feature/Setting: Automated in-app/message behavior follow-up using “Outbound” rules and custom attributes.
3.14. Facebook Messenger Platform
• Feature/Setting: “Send API,” automate cart messages upon abandonment, using receive webhook.
3.15. Pabbly Connect
• Feature/Setting: Scenario Automation; e-commerce trigger → notification action via multiple services.
3.16. Customer.io
• Feature/Setting: Automated Campaign based on abandoned cart event, dynamic message content insertion.
3.17. MoEngage
• Feature/Setting: Automated Push/Email/SMS flows, triggered by user inactivity variables.
3.18. Salesforce Marketing Cloud
• Feature/Setting: Journey Builder—Abandoned Cart Event, automated message templates with personalization.
3.19. WebEngage
• Feature/Setting: Automation Workflow—segment “Abandoners,” automate multichannel notification.
3.20. Viber Business Messages
• Feature/Setting: Automate message send via “Viber API,” triggered on cart abandonment event.
3.21. WooCommerce
• Feature/Setting: “Abandoned Cart Recovery” plugin, automate scheduled notifications via email/SMS.
3.22. Infobip
• Feature/Setting: Flow automation builder; trigger on API event “CART_ABANDONED,” automate outreach.
3.23. SmartrMail
• Feature/Setting: Abandoned Cart Workflow, automate A/B testing messaging for higher recovery.
3.24. Telesign
• Feature/Setting: Automated SMS notification—use “SMS API,” template with dynamic cart insertion.
3.25. Mandrill
• Feature/Setting: Transactional Email API, automate send with personalized abandoned cart info.
Benefits
4.2. Significantly improves cart recovery rates via instant, multi-channel notification automation.
4.3. Automates and personalizes customer engagement, boosting satisfaction and conversion.
4.4. Enables comprehensive, scalable automation without manual monitoring by night market vendors.
4.5. Provides actionable data for further process automation and marketing workflow optimization.