Customer Engagement and Marketing AutomationPurpose
1.2 Facilitate automatedly soliciting feedback at optimal time, reducing manual follow-up by staff and ensuring every transaction can trigger automated review invitation.
1.3 Streamline customer engagement via automation, increase visibility on Google, and automate repetition for consistent collection of customer-generated content.
Trigger Conditions
2.2 Automatedly capture completion event from online, kiosk, or over-the-phone orders.
2.3 Optional triggers: digital receipt issued, payment confirmation, or customer exit from premises.
Platform Variants
• Feature/Setting: Automate message dispatch; use Programmable SMS API to trigger templated Google review request upon transaction event.
• Sample: POST to Twilio API with purchase-triggered payload and dynamic message.
3.2 SendGrid Email
• Feature/Setting: Use Transactional Templates via SendGrid API automator for automatedly sending email requests with review link.
3.3 Mailchimp
• Feature/Setting: Automate journey with Purchase completes automation; embed Google review CTA in triggered email.
3.4 HubSpot
• Feature/Setting: Automate workflow; use “Deal closed” trigger to send automated Google review request using Marketing Email API.
3.5 Zapier
• Feature/Setting: Automation workflow from POS to Gmail/SMS upon order completion to automate message with review link.
3.6 ActiveCampaign
• Feature/Setting: Automated email drip triggered on purchase; configure automation for review invite.
3.7 Salesforce Marketing Cloud
• Feature/Setting: Journey Builder automates post-sale review requests; configure email/SMS component for automated message delivery.
3.8 Shopify
• Feature/Setting: Post-checkout automation; install app/plugin or trigger webhook to send Google review invitation.
3.9 WooCommerce
• Feature/Setting: Automate an email notification through WooCommerce Automations or REST API when order marked as “completed”.
3.10 Klaviyo
• Feature/Setting: Use Flow automation for sending post-purchase Google review trigger via email or SMS.
3.11 Google Sheets + Apps Script
• Feature/Setting: Apps Script automation detects new row (sale); sends individualized automated review link emails.
3.12 Intercom
• Feature/Setting: Automate messaging campaign for recent buyers; trigger Google review request as follow-up using automated messages.
3.13 Pipedrive
• Feature/Setting: Automate Workflow Automation to trigger Google review request email or SMS after “Deal Won”.
3.14 Square
• Feature/Setting: Use Square Webhooks to automatedly send review requests post-transaction.
3.15 AirTable
• Feature/Setting: Automation configured to send review email through external service when “Completed” field is marked.
3.16 Freshdesk
• Feature/Setting: Automate CSAT follow-up plus Google review link after support ticket closed in restaurant context.
3.17 Constant Contact
• Feature/Setting: Automated campaign after sale event; configure post-purchase series with review invitation.
3.18 Microsoft Power Automate
• Feature/Setting: Automatedly connect POS email triggers to automated message flow for Google reviews using Email or SMS connectors.
3.19 Slack
• Feature/Setting: Notify staff automatedly on review request triggers, or use Slack bots to nudge staff for in-person requests.
3.20 WhatsApp Business API
• Feature/Setting: Automate templated message with review link sent to customer after purchase event triggered from POS/CRM.
Benefits
4.2 Improves Google ranking and customer trust via consistent, automated review collection.
4.3 Frees staff resources through end-to-end automation, allowing focus on noodle preparation and customer service.
4.4 Automated analytics on response rates and engagement enables continual marketing optimization.
4.5 Automates multi-channel delivery (SMS, email, chat), ensuring preference-adapted engagement and broader customer reach.