Welcome email flows for new customers

Purpose

1. Automate welcoming of new customers to enhance engagement, trust, and retention for a notions store in the crafts & sewing retail industry.

2. Deliver brand introduction, order confirmation, next steps, loyalty incentives, and social media links automatically.

3. Automates nurturing customer relationships by sending timely, personalized messages and resources post-purchase or sign-up.

4. Reduces manual work, standardizes customer experience, and enables scalable onboarding automation.

Trigger Conditions

1. Automation triggers upon new customer registration or first order placement in the web store.

2. Automatedly starts when a new email address is detected in CRM or loyalty platform.

3. Can be triggered automatically via POS integration during in-store purchases registration.

4. Automates initiation for newsletter or account sign-up.

Platform Variants

1. Mailchimp

• Function: Automate sending welcome series via Customer Journeys; configure "Signup" trigger with draft welcome email templates.
  

2. SendGrid

• Function: Automated Marketing Campaigns API; set up an automated welcome email workflow using Event Webhooks.
  

3. Klaviyo

• Feature: Triggered Flows; automates sending based on profile creation or list entry, with dynamic content blocks.
  

4. HubSpot

• Feature: Workflows Automation; set enrollment trigger to “contact created,” link to welcome email asset.
  

5. ActiveCampaign

• Function: Automated Email Sequence; use automation builder to launch “welcome” series when contact enters new list.
  

6. ConvertKit

• Feature: Visual Automation; triggers “new subscriber” workflow and schedules automated welcome series.
  

7. Salesforce Marketing Cloud

• Function: Journey Builder; configure Entry Event as “new contact,” automate multi-step welcome email delivery.
  

8. Zoho Campaigns

• Feature: Automated Workflow; set up Signup Trigger to send custom welcome drip messages.
  

9. Constant Contact

• Feature: Email Automation; enable “new contact joins list” trigger and compose automated initial message.
  

10. Shopify Email

• Function: Automated email flow; uses the “customer created” event to trigger a store-branded welcome message.
  

11. WooCommerce (via WooCommerce Automator/AutomateWoo)

• Feature: “Customer Created” or “First Purchase” trigger automates sending a customized welcome template.
  

12. Brevo (formerly Sendinblue)

• Function: Marketing Automation workflow with “Contact added to list” as trigger and preset email asset.
  

13. MailerLite

• Feature: Automation triggers on signup, sends scheduled welcome emails via sequence editor.
  

14. GetResponse

• Feature: Automation Builder for “new contact joins list” event, automates personalized email delivery.
  

15. Drip

• Feature: Automated Workflows; triggers from first purchase or email opt-in to deliver tailored welcome emails.
  

16. Omnisend

• Function: Welcome Automation; triggers when new customer subscribes and auto-sends progressive emails.
  

17. Moosend

• Feature: Automated Workflow with sign-up trigger; creates and schedules an input-driven welcome sequence.
  

18. Iterable

• Function: Workflow Studio; automates transactional and onboarding messages after contact creation event.
  

19. Customer.io

• Feature: Automated Campaign; start via “new customer” attribute, triggers welcome series.
  

20. Pardot (Salesforce)

• Function: Engagement Studio Program; automates response to list addition, schedules welcome emails.
  

21. Keap (Infusionsoft)

• Feature: Campaign Builder; automate via "new contact" trigger and link to welcome sequence.
  

22. Elastic Email

• Function: Event-Driven Automation; use “list join” event to schedule an automated welcome campaign.
  

23. Adobe Campaign

• Feature: Automated Workflow; set up real-time triggers for new profiles, automates multi-email delivery.
  

24. ActiveTrail

• Function: Welcome Series automation; triggers first-touch emails to new sign-ups.
  

25. Mandrill (by Mailchimp)

• API: Transactional Send API; automates triggered delivery for custom welcome content.
  

Benefits

1. Automates consistent brand experience for every customer without manual intervention.

2. Speeds up engagement and increases likelihood of follow-up actions and retention.

3. Reduces human labor, error, and response latency in customer onboarding process using flow automation.

4. Automates delivery of incentives and resources, increasing loyalty program participation.

5. Strengthens business credibility with timely, reliable, and personalized automation.

6. Enhances ability to analyze engagement data, supporting further workflow automation and optimization.