Purpose
1.2. Automating the collection, normalization, and categorization of guest feedback for use in social proof campaigns and continuous improvement efforts.
1.3. Automate alerting staff to negative reviews for immediate response and automatically share positive reviews on marketing channels.
Trigger Conditions
2.2. Submission of a review via restaurant website, Google Business, Facebook, or messaging application.
2.3. Scheduled periodic automated scan for new mentions or ratings of the restaurant online.
Platform Variants
• Feature/Setting: Places API’s “Place Details” and “Place Reviews” endpoint; configure periodic HTTP GET requests for new reviews.
3.2. Yelp Fusion API
• Feature/Setting: Use "Business Reviews" endpoint, automating daily fetch using OAuth.
3.3. Facebook Graph API
• Feature/Setting: Automate fetching of page reviews via “ratings” edge to the Page object; webhook trigger on new review.
3.4. Instagram Graph API
• Feature/Setting: Monitor posts tagged with the restaurant’s handle using “IG Hashtag Search”; configure incoming webhook.
3.5. TripAdvisor Content API
• Feature/Setting: Automate retrieval of review content by business ID, polling on schedule.
3.6. Trustpilot Business API
• Feature/Setting: “Get reviews” endpoint; automator with scheduled polling for new feedback entries.
3.7. Google Alerts RSS
• Feature/Setting: Configure RSS watcher on alerts for restaurant name and automate parsing of review-related links.
3.8. Twitter API (X API)
• Feature/Setting: Automate search on hashtags and mentions using “Filtered Streams” rules for feedback.
3.9. WhatsApp Business API
• Feature/Setting: Webhook on inbound review messages, automate forwarding to central data sink.
3.10. Telegram Bot API
• Feature/Setting: Automation flow for user review collection and automated push to CRM via “sendMessage” and webhook.
3.11. Zendesk Support API
• Feature/Setting: Automate creation of tickets per incoming review for tracking purposes, using “Create Ticket” endpoint.
3.12. Slack API
• Feature/Setting: Automation for posting reviews to a channel using “chat.postMessage”; automate incoming review webhook.
3.13. SendGrid
• Feature/Setting: Automate parsing and extraction of email-submitted reviews via “Inbound Parse Webhook.”
3.14. Mailgun
• Feature/Setting: Automator to handle inbound email parsing and automated forwarding to content management.
3.15. Zapier
• Feature/Setting: Automate multi-platform review aggregation and data routing using “Webhooks by Zapier” and platform-specific triggers.
3.16. Airtable
• Feature/Setting: Automate storage, tagging, and categorization of reviews via “Airtable API” automatedly.
3.17. Notion API
• Feature/Setting: Automate insertion of collected reviews in a Notion database for KOL tracking and sentiment analysis.
3.18. Microsoft Power Automate
• Feature/Setting: Automate multi-step workflows, reading from APIs and updating CRM or central spreadsheet.
3.19. Monday.com API
• Feature/Setting: Automate creation/update of items per incoming review, assign follow-ups automatically.
3.20. SurveyMonkey API
• Feature/Setting: Automate collection of feedback surveys, webhook triggers on completion, direct automated push to CRM.
3.21. HubSpot API
• Feature/Setting: Automate addition of review engagement to contact timeline, trigger marketing automation.
3.22. Salesforce API
• Feature/Setting: Automate logging of reviews as cases or custom objects, triggering workflows based on sentiment score.
3.23. Shopify API
• Feature/Setting: Automate collection of post-purchase reviews, webhook push on new feedback, automated mapping to orders.
3.24. Intercom API
• Feature/Setting: Automate capturing user feedback messages as conversations and applying automated assignment to teams.
Benefits
4.2. Enables automated, real-time feedback monitoring to protect brand reputation.
4.3. Automator sends automated notifications for urgent negative reviews, automating escalation.
4.4. Supports automated content repurposing for social proof marketing.
4.5. Increases review response speed and automates customer engagement.
4.6. Facilitates automated reporting and trend analysis for management.