Automated delivery of digital content related to the attraction (e.g., guides, videos)

Purpose

1.1. Automates the real-time and scheduled delivery of observation deck–related digital content (e.g., interactive guides, panoramic videos, AR experiences, e-brochures) directly to visitors’ devices.
1.2. Enhances visitor experience by automating personalized, timely content sharing before, during, and after their visit.
1.3. Supports upselling, visitor education, and post-visit engagement by distributing tailored digital materials through multiple automated channels.
1.4. Reduces manual effort by automating content selection, personalization, and distribution based on visitor persona, ticket type, language, time of entry, and more.

Trigger Conditions

2.1. Automated content delivery upon ticket purchase confirmation.
2.2. Automatedly triggered at specific time intervals before scheduled visit.
2.3. Automates based on visitor check-in or geofencing entry (e.g., scanning QR codes at the deck entrance).
2.4. Automated on-demand delivery when visitors request information via chatbot or SMS.
2.5. Automates follow-up content (e.g., thank you videos, surveys) post-visit.

Platform Variants

3.1. Twilio SMS
• Function: Automates sending personalized links to guides and videos via programmable SMS API.
• Sample: Configure "Messages API" with variables for visitor name, ticket, and content link.
3.2. SendGrid
• Function: Automates bulk and transactional email delivery of digital resources using SendGrid Mail Send API.
• Sample: Set up dynamic email templates with merge tags for visitor segmentation.
3.3. WhatsApp Business API
• Function: Automates push of brochures and guides using multimedia message template APIs.
• Sample: Register templates, automate sending using programming language SDKs.
3.4. Facebook Messenger Platform
• Function: Automator for automated chatbot-guided distribution of videos and AR walkthroughs.
• Sample: Configure webhook integrations for automated content reply.
3.5. Slack API
• Function: Automated content delivery to visitor/family groups via bot posting.
• Sample: Use "chat.postMessage" method with direct download links.
3.6. Microsoft Teams Graph API
• Function: Automates sharing of digital materials in visitor Teams spaces.
• Sample: "sendActivityNotification" and "createChat" endpoints for tailored messages.
3.7. Mailchimp Transactional API
• Function: Automatedly sends dynamic, personalized content emails.
• Sample: Setup automation workflow with event-based triggers.
3.8. Zapier Webhooks
• Function: Automator connects ticketing event triggers with preferred delivery services (email, SMS, chat).
• Sample: Configure Webhook catch event to distribute content assets.
3.9. ActiveCampaign Automation
• Function: Automates delivery chains with conditional content logic based on visit stage.
• Sample: Build automation funnel using "Start Trigger" and "Send Email" actions.
3.10. Salesforce Marketing Cloud
• Function: Automated distribution using "Journey Builder" for multi-touchpoint communication.
• Sample: Use "Email Activity" and "MobilePush Activity" for content send.
3.11. HubSpot Workflows
• Function: Automates content emails or SMS from visitor deal pipeline movements.
• Sample: "Send Internal SMS" or "Send Email" triggers tied to ticket milestones.
3.12. Google Chat API
• Function: Automator to deliver content to groups via programmed "spaces.messages.create".
• Sample: Use custom bots for scheduled or event-driven messages.
3.13. Intercom API
• Function: Automatedly sends guides, videos, and support content post-ticket purchase via messenger.
• Sample: Configure "conversations" endpoint and event-based triggers.
3.14. Viber REST API
• Function: Automates broadcasting multimedia content to visitor channels/lists.
• Sample: Use "send_message" method with dynamic media URLs.
3.15. Telegram Bot API
• Function: Automates one-on-one or channel delivery of PDFs, galleries, and links.
• Sample: "sendDocument" or "sendMessage" functions with dynamic attachments.
3.16. AWS SES
• Function: Bulk automated delivery of secure content emails; integrates with Lambda for event-driven sending.
• Sample: Use "SendEmail" with Lambda trigger from ticketing system.
3.17. Google Cloud Functions + Gmail API
• Function: Automates bespoke email, video, and brochure sends on booking event.
• Sample: Trigger "users.messages.send" from custom Cloud Function.
3.18. Shopify Flow
• Function: Automation for delivering content to e-commerce ticket buyers.
• Sample: Connect "Order Created" trigger with "Send Email" action.
3.19. WordPress + WP Mail SMTP
• Function: Automates sending post-purchase digital content from website workflows.
• Sample: Configure email triggers in WooCommerce checkout hooks.
3.20. Klaviyo Flows
• Function: Multi-stage content automation for personalized attraction guides.
• Sample: Build flows with "Placed Order" and "Viewed Product" triggers.

Benefits

4.1. Automates personalization and engagement, leading to higher visitor satisfaction.
4.2. Streamlines content workflow, automatedly saving staff time and reducing manual errors.
4.3. Scalable and automatable delivery across multiple platforms as visitor volumes grow.
4.4. Data-driven automation enables continuous improvement of content based on engagement analytics.
4.5. Automates cross-selling and feedback gathering by integrating additional post-visit offers and surveys.
4.6. Ensures timely, targeted information reaches visitors, automatedly enhancing both pre-visit anticipation and post-visit loyalty.