Personalized promotions based on customer preferences

Purpose

1. To automate delivery of personalized promotions to Oden restaurant customers based on their stated or behaviorally derived preferences, purchase history, demographics, and engagement patterns.

2. To increase customer lifetime value, visit frequency, and average spend through segmented, automated, and preference-driven communication across digital and physical touchpoints.

3. To collect customer insights and feedback for continuous data-driven automation improvement and targeting accuracy.

Trigger Conditions

1. New customer sign-up or profile update via app, website, or loyalty card.

2. Significant purchase (e.g., high spend, new menu item ordered) or visit milestone achieved.

3. Inactivity detected (e.g., customer hasn't visited in 30 days).

4. Seasonal or event-driven campaign automation (festival, new product, limited-time offers).

5. Personalized date triggers (birthday, sign-up anniversary).

6. Real-time engagement signals (opened email, clicked link, survey submission).

Platform Variants

1. Salesforce Marketing Cloud

• Feature/Setting: Journey Builder automation — configure rule-based personalized promotions by customer segment and trigger event.
  

2. HubSpot

• Feature/Setting: Workflows automation — trigger personalized promo emails using contact property and event-triggered sequences.
  

3. Twilio SMS

• Feature/Setting: Automated Messaging API — set up automated SMS campaigns sending custom promo codes based on preference tags.
  

4. SendGrid

• Feature/Setting: Dynamic transactional templates — automate sending dynamic, personalized promo emails using stored customer variables.
  

5. Mailchimp

• Feature/Setting: Customer Journeys — automate audience segmentation for targeted coupon delivery upon behavioral triggers.
  

6. ActiveCampaign

• Feature/Setting: Automations — set up automated email and SMS promo flows based on event and preference data.
  

7. Zapier

• Feature/Setting: Multi-step Zaps — automate workflows like "New purchase → Lookup preferences → Send tailored promo."
  

8. Klaviyo

• Feature/Setting: Segmented Flows — automate offer delivery via email/SMS using predictive analytics and purchase events.
  

9. Google Cloud Functions

• Feature/Setting: Event-driven automation — trigger cloud functions on preference update and connect to outbound messaging APIs.
  

10. Facebook Messenger/META API

• Feature/Setting: Automated Bot — configure automated messenger sequences based on customer preferences and visit history.
  

11. Shopify

• Feature/Setting: Automated Discounts API — personalized promo codes issued via loyalty status change or trigger event.
  

12. Dynamics 365 Customer Insights

• Feature/Setting: Segment automation — use AI to automate personalized messaging and offer delivery to target groups.
  

13. Freshworks CRM

• Feature/Setting: Workflow automator — automate SMS/email with personalized content when loyalty, birthday, or inactivity triggers fire.
  

14. Intercom

• Feature/Setting: Automated Campaigns — set up event-based messaging for web/mobile app and tailor promos.
  

15. Braze

• Feature/Setting: Canvases — automate cross-channel personalized offers using customer journey mapping.
  

16. Iterable

• Feature/Setting: Workflow Studio — automate branching, personalized promos delivered via preferred channel.
  

17. Segment (Twilio)

• Feature/Setting: Real-time audience builder — automate downstream triggering of promos on segment entry.
  

18. Oracle Responsys

• Feature/Setting: Program automation — configure event-based personalized messaging and offer delivery.
  

19. LoyaltyLion

• Feature/Setting: Rules Engine — automate offers based on accumulated points or specific customer actions.
  

20. Pipedrive

• Feature/Setting: Workflow automation — automatically send follow-up promo when deal status or custom field matches condition.
  

Benefits

1. Automates engagement for each customer with targeted incentives, increasing return visits.

2. Automates time-saving for staff by eliminating manual segmentation and promo campaign setup.

3. Automates data collection and feedback loops, refining personalization accuracy automatedly.

4. Automate scaling of campaigns across channels (email, SMS, push, social) without manual intervention.

5. Drives automated revenue growth via timely, relevant, and engaging promotional experiences.

6. Enhances brand loyalty through consistent, automated, and preference-driven communication.

7. Automatable solution adapts to new customer data, enabling always-on marketing automation.