Customer win-back sequences for inactive buyers

Purpose

1.1. Automate a multi-channel, time-based sequence to re-engage customers who have not purchased within a defined period, increasing organic shop retention rates.
1.2. The automation targets inactive buyers with personalized messages, offers, and reminders across email, SMS, ads, and social platforms.
1.3. Ensures automator-driven win-back campaigns are triggered based on historical activity, purchase patterns, and user segmentation.
1.4. Automating outreach reduces manual labor, boosts efficiency, and enables automatable scaling for specialty retail.

Trigger Conditions

2.1. Customer classified as inactive in CRM (e.g., no purchase activity for 60 days).
2.2. Abandoned cart detected but not recovered within 10 days.
2.3. Loyalty score drops below automatable threshold in engagement system.
2.4. No email or SMS engagement in last 30 days.
2.5. Last website login or app activity older than 90 days.

Platform Variants

3.1. Mailchimp
• Feature/Setting: Journey Automation; configure a win-back flow using inactivity segment and scheduled email series.
3.2. Klaviyo
• Feature/Setting: Flow Builder; automate segmented email & SMS triggers based on Last Order Date property.
3.3. ActiveCampaign
• Feature/Setting: Automation Workflow; create “Win-Back Campaign” automator on deal inactivity.
3.4. HubSpot
• Feature/Setting: Workflow Automation; configure If/Then branch for inactive contact email and task automations.
3.5. Salesforce Marketing Cloud
• Feature/Setting: Journey Builder; automate re-engagement emails and SMS with decision splits.
3.6. Twilio SMS
• Feature/Setting: Programmable Messaging API; automate outbound SMS win-back sequences on inactivity event.
3.7. SendGrid
• Feature/Setting: Marketing Campaigns API; automate email templates triggered by contact activity timestamp.
3.8. Google Ads
• Feature/Setting: Customer Match API; retarget inactive emails with automated ad set when inactivity detected.
3.9. Facebook Ads
• Feature/Setting: Custom Audiences API; automate creation of re-engagement ad audiences using CRM inactivity triggers.
3.10. Zendesk
• Feature/Setting: Automations; schedule proactive support ticket or message for lapsed customers.
3.11. Shopify
• Feature/Setting: Flow Automator; automate win-back emails/SMS post-purchase inactivity.
3.12. Drip
• Feature/Setting: Email Series; automate eCommerce customer win-back with dynamic content by last purchase event.
3.13. Omnisend
• Feature/Setting: Automation Builder; trigger personalized multi-channel win-back workflows for unresponsive shoppers.
3.14. Intercom
• Feature/Setting: Series; automates in-app, push, and email campaigns to recapture inactivity segments.
3.15. Pipedrive
• Feature/Setting: Workflow Automator; trigger reminder emails or calls for inactive retail contacts.
3.16. Zoho CRM
• Feature/Setting: Workflow Rules; automate follow-up tasks and campaigns for leads with overdue activity.
3.17. Remarkety
• Feature/Setting: Automation Campaign; automate email/SMS win-back for eCommerce with inactivity filters.
3.18. Exponea (Bloomreach)
• Feature/Setting: Scenario Automation; configure multi-touch win-back automations with predictive segments.
3.19. Pushwoosh
• Feature/Setting: Automated Push Notifications; schedule push win-back for dormant app users.
3.20. Braze
• Feature/Setting: Canvas Flows; automate cross-channel personalized win-back journeys with behavioral triggers.

Benefits

4.1. Automated re-engagement ensures no lapsed customer segment is missed.
4.2. Automates complex, multi-channel outreach, reducing manual marketer workload.
4.3. Maximizes lifetime value through automatable and targeted reactivation efforts.
4.4. Measurement and analytics automator provide clear insights for continuous optimization.
4.5. Automation enables rapid scaling and iteration of win-back strategies for organic product retailers.