Automated re-engagement campaigns for inactive customers

Purpose

1.1. Automate re-engagement of previously active but now inactive customers of the orthopedic shoe store, increasing repeat visits and purchases.
1.2. Automates sending personalized messages, offers, and product updates tailored to the unique needs of orthopedic footwear users.
1.3. Boosts revenue by targeting and converting lapsed customers using automated campaigns triggered by inactivity data and customer lifecycle events.

Trigger Conditions

2.1. Automator detects no purchase or engagement within a configurable period (e.g., 30/60/90 days).
2.2. Customer unsubscribes from newsletter, and no site visit/activity for X days.
2.3. Cart abandonment by existing customers triggers automated reminders after defined intervals.
2.4. Loyalty status downgrade motivates automating engagement attempts to win back lost lapsed customers.

Platform Variants

3.1. Twilio SMS
• Function: Messaging API — send automated SMS re-engagement messages.
• Sample: Configure flow to trigger SMS with product offers to inactive users after 30 days.
3.2. SendGrid
• Feature: Marketing Campaigns API — automate personalized email campaigns to dormant contacts.
• Sample: Schedule automated email blast with limited-time coupon code to inactive segment.
3.3. Mailchimp
• Feature: Customer Journey Builder — automates re-engagement series based on user inactivity.
• Sample: Set up branching workflows for segmented recall alerts.
3.4. ActiveCampaign
• Feature: Automations — builds email/SMS drip re-engagement for dormant user segments.
• Sample: Automatedly launch sequence after 2 months of inactivity.
3.5. HubSpot
• Function: Workflow Automation — automate engagement triggers from CRM inactivity data.
• Sample: If customer hasn’t booked appointment in 45 days, send offer email.
3.6. Salesforce Marketing Cloud
• Feature: Journey Builder — automate personalized win-back journeys for lost customers.
• Sample: Triggers SMS/email based on inactivity rules configured in data extensions.
3.7. Klaviyo
• Feature: Automated Flows — send automatedly customized reactivation emails/SMS based on last order timestamp.
• Sample: Configure split flow by days since last purchase.
3.8. Zapier
• Function: Automation Workflows — detect inactivity event in POS/CRM and trigger re-engagement email/SMS.
• Sample: Automates data transfer to Mailchimp for dormant customer campaign.
3.9. Google Ads
• Feature: Customer Match — automate retargeting ads for customers not responding via email/SMS.
• Sample: Sync CRM segments for display remarketing.
3.10. Facebook Ads (Meta)
• Function: Custom Audiences API — automate re-engagement ads to inactive customers from CRM.
• Sample: Upload lapsed user list via API.
3.11. Shopify
• Feature: Flow App — automate email/SMS win-back with order inactivity as trigger.
• Sample: Automates reminder for orthopedic shoe checkup booking.
3.12. Intercom
• Function: Automated Campaigns — trigger personalized messages or emails after user inactivity period.
• Sample: Set rule: “No login 60 days” triggers coupon delivery.
3.13. Braze
• Feature: Canvas — automate multi-channel re-engagement for dormant user segments.
• Sample: SMS + Email + In-app notification combos.
3.14. Omnisend
• Feature: Automation — send series of emails/SMS to reactivate users not purchasing for N days.
• Sample: Automates reminders for custom insoles checkups.
3.15. Sendinblue
• Feature: Marketing Automation — trigger multi-step win-back emails and SMS.
• Sample: Configure scenario: inactivity 45 days, trigger win-back workflow.
3.16. Iterable
• Function: Automation Studio — automated cross-channel campaigns for win-back re-engagement.
• Sample: Branch workflow based on prior product purchased (boots vs. sandals).
3.17. MoEngage
• Feature: Flows — automate messaging via push/email/SMS for dormant user cohorts.
• Sample: Targeted automation with last login filter.
3.18. Customer.io
• Feature: Automated Campaigns — launch inactivity-based reactivation emails/SMS.
• Sample: Automates drip sequence after 35 days no action.
3.19. Pipedrive
• Feature: Workflow Automation — automate customer follow-up emails or calls on inactivity.
• Sample: Set automation for rep to call after 60 days no order.
3.20. Segment
• Feature: Automated Segment Sync — fuel all above platforms by syncing inactive user lists.
• Sample: Sends inactive user data to ad platforms or ESPs on inactivity event.

Benefits

4.1. Ensures no lost sales opportunity by automatedly re-engaging high-potential lapsed customers.
4.2. Automates personalized outreach at scale, reducing manual workload and human error.
4.3. Expands loyalty and increases customer lifetime value by automating timely win-back campaigns.
4.4. Delivers measurable uplift in footfall and conversions for orthopedic shoe retailers through automatable, always-on engagement flows.
4.5. Automating this process grants strategic advantage in customer retention and brand preference.