Special offer announcements and reminders

Purpose

1.1. Automate the distribution of special offer announcements and time-sensitive reminders to current and prospective patients in osteopathy.
1.2. Ensures timely promotional outreach, automating client engagement to boost booking rates and increase visibility for special discounts and new treatments.
1.3. Facilitates automatable reminders for clients about offer expirations, exclusive packages, or seasonal promotions to drive response rates and enhance practice reputation.
1.4. Centralizes communication, automates follow-up, and improves marketing consistency for reputation building and patient retention.

Trigger Conditions

2.1. Automatedly triggers on creation or update of an offer in the practice management system.
2.2. Automates when new patients subscribe to marketing updates or enroll for notifications.
2.3. Scheduled automation for recurring reminders before event deadlines or offer expirations.
2.4. Automates based on patient segmentation (inactive list, birthday, geographic region, or last visit date).

Platform Variants

3.1. Twilio SMS
• Feature/Setting: Automate "Send SMS" API; configure personalized message and scheduling per patient segment.
3.2. SendGrid
• Feature/Setting: Automate "Send Email" API; set up automated campaigns and announcement flows.
3.3. Mailchimp
• Feature/Setting: Automator for email campaigns; configure automation rules for drip promotional emails.
3.4. ActiveCampaign
• Feature/Setting: Automation builder for SMS/email reminders; set triggers based on client data fields.
3.5. HubSpot
• Feature/Setting: Marketing automation workflows; integrate deals and lists for targeted special offers.
3.6. Salesforce Marketing Cloud
• Feature/Setting: Journey Builder; automate offer email sequences based on patient journey stages.
3.7. Slack
• Feature/Setting: Workflow automation; send automated reminders to internal team about upcoming promotions.
3.8. WhatsApp Business API
• Feature/Setting: Automate bulk promotional/reminder messages using the Messages endpoint.
3.9. Facebook Messenger Platform
• Feature/Setting: Automate announcements using Send API; trigger reminders to page followers.
3.10. Google Calendar API
• Feature/Setting: Automator creates and manages automated event reminders for patient appointments tied to offers.
3.11. Calendly
• Feature/Setting: Automated email/text reminders for patients who schedule via offer-specific links.
3.12. Zoho CRM
• Feature/Setting: Workflow automation to send automated offer emails when client lead status changes.
3.13. Pipedrive
• Feature/Setting: Automate activity reminders for offers using workflow automation features.
3.14. Constant Contact
• Feature/Setting: Automated email series for promotional campaigns and periodical reminders.
3.15. ClickSend
• Feature/Setting: Automate SMS/email using scheduled messaging API for special offers.
3.16. Klaviyo
• Feature/Setting: Flow automation for segment-based offer announcements via email/SMS.
3.17. Google Ads
• Feature/Setting: Automate audience targeting for offer reminders with automated rule-driven advertising.
3.18. Zapier
• Feature/Setting: Automator for cross-platform triggers—automated message or ad when new offer logged.
3.19. Intercom
• Feature/Setting: In-app messaging automation for promotional popups or banners.
3.20. Shopify
• Feature/Setting: Automated email/sms to customers who purchase osteopathic packages or products on special.

Benefits

4.1. Accelerates reach—messages dispatch automatedly and instantly across multiple platforms.
4.2. Reduces manual workload, automating communications and lowering operational costs.
4.3. Boosts conversion—automated reminders increase booking rates for limited-time offers.
4.4. Enhances brand reputation by automating consistent timely updates.
4.5. Enables granular targeting and automating personalized engagements to different client segments.
4.6. Provides measurable automation insights for campaign optimization and ROI tracking.