Re-engagement campaigns for dormant customers

Purpose

1.1. Automate re-engagement campaigns to win back dormant customers, increase sales, improve customer retention, and maximize the lifetime value of previous buyers in the outdoor furniture retail sector.
1.2. Automating tailored outreach reminders, offers, and incentives based on inactivity to draw customers back into the purchase cycle.
1.3. Enable scalable, segment-based automations targeting customers who have not interacted or purchased within set timeframes.

Trigger Conditions

2.1. Automated detection of customers with no purchase activity for 3, 6, or 12 months.
2.2. Automator monitors account inactivity, unopened campaigns, or cart abandonment beyond a defined threshold.
2.3. Changes to customer status triggers automated workflows for re-engagement.

Platform Variants

3.1. Mailchimp
• Feature/Setting: Automate dormant segment re-engagement via Customer Journey triggers; configure "No activity for X days" filter.
3.2. Klaviyo
• Feature/Setting: Automated flow setups with inactivity segments; "Trigger Flow" on last purchase date exceeding preset limit.
3.3. ActiveCampaign
• Feature/Setting: Automate with segment-based campaigns and inactivity triggers; use "If/Else" and "Wait" conditions for dormancy.
3.4. HubSpot
• Feature/Setting: Automated re-engagement workflows using "Deal Inactivity" or "Last Activity Date" property.
3.5. Salesforce Marketing Cloud
• Feature/Setting: Journey Builder with inactivity entry events; automates emails/SMS based on customer silence.
3.6. SendGrid
• Feature/Setting: Automated Campaigns API for re-engagement emails, triggered by inactivity.
3.7. Twilio SMS
• Feature/Setting: Automate SMS reminders via Programmable Messaging API using purchase inactivity as trigger event.
3.8. Intercom
• Feature/Setting: Automated Messages and Series using user last seen filter for dormant users.
3.9. Pipedrive
• Feature/Setting: Workflow Automation for sending reminders based on set inactivity periods per contact.
3.10. Zoho CRM
• Feature/Setting: Automation Rules for contacting leads/customers after inactivity trigger (custom function).
3.11. Omnisend
• Feature/Setting: Automation workflow creator; inactivity segment triggers for offers and discounts.
3.12. Braze
• Feature/Setting: Canvas flow automator with triggers set on inactivity timeframes; cross-channel targeting.
3.13. Constant Contact
• Feature/Setting: List segmentation, triggered emails for re-engagement set by last engagement field.
3.14. Shopify Flow
• Feature/Setting: Automates marketing actions when customer has not purchased within defined intervals.
3.15. Gorgias
• Feature/Setting: Automated tickets and outreach cases initiated by inactivity time metrics.
3.16. Google Ads
• Feature/Setting: Automated remarketing audiences based on site/app inactivity or custom events.
3.17. Facebook Ads
• Feature/Setting: CRM custom audiences automation; triggers re-engagement ad sets for dormant lists.
3.18. MoEngage
• Feature/Setting: Flows automation with inactivity event-based triggers for push, in-app, or email.
3.19. Iterable
• Feature/Setting: Automate workflow builder with triggers configured by customer inactivity and segment filters.
3.20. Freshworks CRM
• Feature/Setting: Automated smart campaigns based on "Last activity date" or "No login" for X days.

Benefits

4.1. Automates targeted win-back offers, reducing manual effort and improving ROI for the outdoor furniture segment.
4.2. Automatedly nurtures dormant customers, turning inactive buyers into repeat purchasers.
4.3. Automation ensures timely, consistent messaging and customizable incentives to increase re-engagement rates.
4.4. Enables automators to optimize outreach frequency and content based on behavioral data.
4.5. Automating these flows delivers measurable improvements in customer retention, loyalty, and sales revenue.