Google and Facebook Ads retargeting automation

Purpose

1. Automate the process of re-engaging potential and past customers for outdoor movie theaters through targeted ad campaigns on Google and Facebook.

2. Automatedly track website visits, ticket sales, and user behavior to dynamically populate ad audiences for retargeting.

3. Automates dynamic ad delivery promoting upcoming movies, special offers, or season passes tailored to segmented audiences.

4. Enables event-driven automation to boost conversions, nurture leads, and increase event attendance without manual ad setup.

Trigger Conditions

1. Automatedly fire when a user visits movie listings or ticket pages without making a purchase.

2. Triggered on partial form fills (e.g., abandoned checkout, newsletter sign-up incomplete).

3. Customer attends a movie but hasn’t purchased for upcoming shows.

4. Trigger when a user clicks on promotional emails but doesn’t finalize a booking.

5. Engage past attendees after a set time lapse for upcoming events.

Platform variants

1. Google Ads

• Feature/Setting: Google Ads API (conversion tracking, audience list API, campaign creation API).
  
• Sample: Automate adding users to retargeting audiences and launching campaigns with custom ad creatives.
  

2. Facebook Ads (Meta Ads Manager)

• Feature/Setting: Facebook Marketing API (Custom Audiences, Campaign Management API).
  
• Sample: Automate audience sync and launch of dynamic ad sets based on event triggers.
  

3. HubSpot

• Feature/Setting: Lists & Workflows with Facebook/Google Ads connectors.
  
• Sample: Automate lead capture and sync segments to ad platforms for automated retargeting ads.
  

4. Segment

• Feature/Setting: Event tracking and cloud destinations integrations.
  
• Sample: Automates forwarding user events to ad platforms for automated audience creation.
  

5. Zapier

• Feature/Setting: Google Ads/Facebook Ads/CMS integrations.
  
• Sample: Trigger retargeting flows automatedly based on triggers from CRM or ticketing tools.
  

6. Salesforce Marketing Cloud

• Feature/Setting: Journey Builder > Advertising Audiences.
  
• Sample: Automate syncing CRM contacts to retargeting audiences and automate campaign launches.
  

7. Mailchimp

• Feature/Setting: Facebook/Google Ad Campaigns automation.
  
• Sample: Automate retargeting ad launch when email recipients click but don’t convert.
  

8. ActiveCampaign

• Feature/Setting: Site Tracking + Facebook Custom Audiences Automator.
  
• Sample: Automates ad audience creation with automation rules based on behavior.
  

9. Klaviyo

• Feature/Setting: Facebook Custom Audiences Sync.
  
• Sample: Automatically add event attendees to Facebook retargeting audiences.
  

10. AdRoll

• Feature/Setting: Audience Segmentation API + Automated Ad Triggers.
  
• Sample: Automate audience list building and launch of cross-channel retargeting.
  

11. Shopify

• Feature/Setting: Facebook & Google Ads integrations with automation triggers.
  
• Sample: Triggers ads for abandoned carts in outdoor cinema ticketing shop automatedly.
  

12. Google Tag Manager

• Feature/Setting: Automated event and audience tagging for Google Ads.
  
• Sample: Automate pushing user actions into retargeting pipelines without manual updates.
  

13. Pabbly Connect

• Feature/Setting: Google/Facebook Audience APIs.
  
• Sample: Set up automatable retargeting campaigns triggered by CRM or ticket sales.
  

14. Drift

• Feature/Setting: Conversation Triggers > Ads Platform Sync.
  
• Sample: Automate adding site engagees to retargeting lists for personalized ad follow-ups.
  

15. Google Analytics

• Feature/Setting: Audience configuration for Ads Remarketing automator.
  
• Sample: Trigger ad sequences based on user behavior tracked on outdoor cinema event pages.
  

16. Intercom

• Feature/Setting: User segments sync via Facebook Audience Integration.
  
• Sample: Automates ad targeting to users who interact with chat but don’t purchase.
  

17. Sendinblue

• Feature/Setting: Ad Retargeting Workflows (Facebook & Google).
  
• Sample: Automates retargeting flows from email engagement to ad interaction.
  

18. Keap

• Feature/Setting: Automation builder with ad triggers.
  
• Sample: Automate sending leads from booking forms to Google/Facebook audiences.
  

19. Omnisend

• Feature/Setting: Facebook Custom Audiences sync for e-commerce/events.
  
• Sample: Automatedly add ticket buyers/non-buyers to ad retargeting workflows.
  

20. MoEngage

• Feature/Setting: Audience segmentation and Retargeting with Ads Channels.
  
• Sample: Automate segment-based retargeting for moviegoers across ad networks.
  

Benefits

1. Automatedly increases ticket sales and attendance for outdoor movie nights by recapturing lost leads.

2. Automates ad spend allocation toward engaged, high-potential prospects.

3. Reduces manual work—no repetitive ad setup; all flows run on automation rules.

4. Personalizes marketing efforts through automated audience segmentation and dynamic creatives.

5. Ensures consistency in retargeting for every customer interaction using multi-platform automation.