Targeted seasonal campaign automation

Purpose

1.1. Automate the orchestration of targeted seasonal marketing campaigns for Pacific Rim restaurants, delivering time-sensitive offers, chef’s specials, or event invites to segmented audiences across digital channels.
1.2. Drive engagement through automated, personalized communications ensuring campaign reach via SMS, email, social, and ad platforms.
1.3. Integrate campaign response tracking, coupon code automation, list segmentation, and reactivation nudges to optimize ROI and guest acquisition.

Trigger Conditions

2.1. Automate campaign launch based on preset seasonal dates, new menu items, or customer behavior signals.
2.2. Schedule automated triggers for holiday periods—Lunar New Year, Obon, Mid-Autumn Festival—or when inventory updates/new dish launches occur.
2.3. Automate response triggers, e.g., customer engagement drops below a threshold, loyalty member milestones, or regional event participation windows.

Platform Variants

3.1. Twilio SMS
• Feature: Automate outbound SMS, configure with Messaging API to send holiday offers.
• Setting: Automated message scheduling, response queue integration.
3.2. SendGrid
• Feature: Automate scheduled email campaigns, Emails API for templated outreach.
• Setting: Automation rules for seasonal template triggers.
3.3. Mailchimp
• Feature: Automate segmented email campaigns; use Automations for event-based triggers.
• Setting: Use Customer Tags and Campaign API triggers.
3.4. Facebook Marketing API
• Feature: Automate carousel or offer ad publishing; Graph API for campaign management.
• Setting: Automated post scheduler, targeting filters.
3.5. Instagram Graph API
• Feature: Automate image and story posting for seasonal menus.
• Setting: Automation with scheduled publication endpoints.
3.6. HubSpot Marketing Hub
• Feature: Automate personalized emails and social outreach; Workflow Automations.
• Setting: Configure branching workflows for holiday targeting.
3.7. ActiveCampaign
• Feature: Automate campaign journeys and customer win-back.
• Setting: Use Automations Builder with behavioral triggers.
3.8. Salesforce Marketing Cloud
• Feature: Automate customer journeys, triggered holiday offers via Journey Builder.
• Setting: Configure Event Triggers for Pacific Rim holidays.
3.9. Google Ads API
• Feature: Automate ad campaign scheduling and audience targeting.
• Setting: Automated budget adjustments, ad group creation.
3.10. Yelp Fusion API
• Feature: Automate offer publishing and update listings.
• Setting: Trigger business updates, automated post scheduler.
3.11. Zapier
• Feature: Automate workflows between marketing tools (multi-step automator).
• Setting: Connect triggers between CRM, ads, and email platforms.
3.12. Hootsuite
• Feature: Automate multi-channel social posts for campaign launches.
• Setting: Scheduler for timed seasonal content.
3.13. Discord API
• Feature: Automate event announcements to community channels.
• Setting: Automated webhook message delivery.
3.14. Slack API
• Feature: Automate real-time staff notifications for campaign launches.
• Setting: Webhook reminders for campaign go-live dates.
3.15. Shopify Marketing API
• Feature: Automate special product pushes linked to dining promotions.
• Setting: Product discount automation upon campaign triggers.
3.16. Eventbrite API
• Feature: Automate event invite distribution for restaurant-hosted events.
• Setting: Triggered RSVP mailers, ticket reminders.
3.17. Klaviyo
• Feature: Automate personalized flows; segment targeting for holiday offers.
• Setting: Trigger-based flow automations for special cuisine promotions.
3.18. Trello API
• Feature: Automate campaign task assignment and progress tracking.
• Setting: Automate card creation on timeline milestones.
3.19. Google Sheets API
• Feature: Automate customer list updates and analytics sharing.
• Setting: Scheduled data pulls, automated audience syncing.
3.20. Quickbooks (for offer-triggered invoice/loyalty reward logs)
• Feature: Automate logging of promotional usage and account credits.
• Setting: Automated record creation for coupon usage.

Benefits

4.1. Automates campaign launch and response, saving staff hours on manual outreach.
4.2. Automates cross-channel targeting, maximizing audience coverage with synchronized messaging.
4.3. Provides real-time automation of coupon tracking, event RSVPs, and personalized offers.
4.4. Enables systematic automation of re-engagement for lapsed guests and optimizes future campaign planning.
4.5. Drives measurable ROI lift through automated, timely, relevant guest interactions without overhead.
4.6. Supports continuous automating of guest segmentation and analytics data push to marketing tools.
4.7. Enhances resilience of seasonal campaigns with hands-off, error-free automator logic.
4.8. Frees up resources by automatedly aligning promotions to Pacific Rim holidays and trends.