Customer Relationship Management & EngagementPurpose
1.2. Increase customer retention, automate outreach, and maximize engagement by ensuring consistent communication.
1.3. Reduce manual labor in marketing by automating template population, audience segmentation, and deliverability management.
Trigger Conditions
2.2. Trigger update when new specials or events are added to the Palatine menu/content database.
2.3. Automated trigger on new CRM customer signups for inclusion in the next newsletter batch.
Platform Variants
• Feature/Setting: Automated Campaigns; API `POST /campaigns` to create, `POST /actions/schedule` to automate send.
3.2. SendGrid
• Feature/Setting: Marketing Campaigns Automation; API `POST /marketing/singlesends`; schedule send date.
3.3. ActiveCampaign
• Feature/Setting: Automations tab; use `Create Campaign` endpoint with schedule parameter.
3.4. HubSpot
• Feature/Setting: Marketing Email Automation; API `POST /marketing/v3/emails`.
3.5. Constant Contact
• Feature/Setting: Email Scheduling; API `POST /emails` and `POST /scheduledetails`.
3.6. MailerLite
• Feature/Setting: Automation; API `POST /campaigns` with scheduling options.
3.7. Zoho Campaigns
• Feature/Setting: Workflow Automation; API `POST /campaigns` with `scheduled_time`.
3.8. AWeber
• Feature/Setting: Campaigns Automation; API `POST /broadcasts` and schedule object.
3.9. Salesforce Marketing Cloud
• Feature/Setting: Journey Builder automation; API `POST /emails` and automation folder.
3.10. GetResponse
• Feature/Setting: Marketing Automation; API `POST /newsletters` and scheduled delivery.
3.11. Benchmark Email
• Feature/Setting: Automation Pro; API `POST /email` and `schedule` action.
3.12. Moosend
• Feature/Setting: Automations tab; API `POST /campaigns` with trigger and schedule details.
3.13. Klaviyo
• Feature/Setting: Campaign Flows; API `POST /campaigns` and schedule using deployment parameter.
3.14. Drip
• Feature/Setting: Broadcasts Automation; API `POST /broadcasts` with schedule field.
3.15. Campaign Monitor
• Feature/Setting: Automation Builder; API `POST /campaigns` and `POST /schedules`.
3.16. Omnisend
• Feature/Setting: Campaign Automation; API `/campaigns` endpoint with `send_at` parameter.
3.17. Mailjet
• Feature/Setting: Campaign Automation; API `POST /campaign` and set schedule.
3.18. Brevo (formerly Sendinblue)
• Feature/Setting: Email Campaigns Automation; API `POST /emailCampaigns` with `scheduledAt`.
3.19. Elastic Email
• Feature/Setting: Campaign Scheduling; API `/emails` with schedule POST parameter.
3.20. Amazon SES
• Feature/Setting: Automated sending via SendEmail API, Lambda scheduler for automation.
3.21. Gmass
• Feature/Setting: Campaign scheduling; use `GMass API` to set schedule and automate send-out.
3.22. ConvertKit
• Feature/Setting: Broadcast Automation; API `POST /broadcasts` and delivery time.
Benefits
4.2. Automatedly ensures that all customers are informed about latest specials and events.
4.3. Automating personalized content drives higher open and click-through rates.
4.4. Consistency in outreach via automation supports stronger brand loyalty.
4.5. Automates inclusion of new CRM contacts in newsletters, preventing missed opportunities.
4.6. Automation enables granular analytics, facilitating automated performance tracking.
4.7. Automator workflows support A/B testing for content optimization.
4.8. Automated campaigns allow staff to focus on in-person guest experience, rather than marketing logistics.