Purpose
1. Automate delivery of periodic newsletters to customers and prospects, sharing latest product updates, regulatory news, logistics intelligence, seasonal offers, and sustainability practices in paper export.
2. Automating information dissemination to maintain top-of-mind brand presence, improve customer retention, and drive engagement with minimal manual intervention.
3. Utilizes customer segmentation, timing precision, data enrichment, and personalized content for efficient communication flow.
Trigger Conditions
1. Automated scheduling based on fixed intervals (weekly, bi-weekly, monthly) configured in workflow automator.
2. Automated trigger on new product launch, regulatory update, or significant logistics event.
3. Periodic automation based on CRM customer journey milestones or seasonal cycles.
Platform Variants
1. Mailchimp
- Feature/Setting: Automate Campaigns — configure Recurring Schedule and API-triggered content, personalize using customer tags.
2. SendGrid
- Feature/Setting: Automation API — set up automated drip campaigns, configure dynamic templates and audience segmentation.
3. ActiveCampaign
- Feature/Setting: Automating email sequences with automation builder, utilize CRM triggers and segmented lists.
4. Constant Contact
- Feature/Setting: Automated Email Series — schedule periodic automations, configure event-based triggers.
5. HubSpot
- Feature/Setting: Marketing Automation — workflow builder with list-based triggers and scheduled automated newsletters.
6. Salesforce Marketing Cloud
- Feature/Setting: Journey Builder — configure automated journeys, email sends based on time or data changes.
7. Zoho Campaigns
- Feature/Setting: Recurring Campaigns module, automate personalization using contact field mapping.
8. Klaviyo
- Feature/Setting: Flows automation, event-based newsletter triggers, advanced segmentation.
9. Brevo (formerly Sendinblue)
- Feature/Setting: Automated Campaigns, dynamic content, scheduled sending automatable options.
10. Moosend
- Feature/Setting: Recurring Automation, set up automated workflows, segment-based or event-based sending.
11. GetResponse
- Feature/Setting: Marketing Automation — visual workflow builder, automates calendar-based newsletters.
12. MailerLite
- Feature/Setting: Automation Triggers — auto-schedule campaigns, segment customers, use dynamic content blocks.
13. Drip
- Feature/Setting: Visual Workflow Automation — auto-trigger newsletters upon tagging or frequency setting.
14. Benchmark Email
- Feature/Setting: Automation Pro — build periodic automator paths, set up event triggers or timed newsletters.
15. Campaign Monitor
- Feature/Setting: Automated Journeys — configure scheduled campaigns, leverage personalization tokens.
16. Omnisend
- Feature/Setting: Automation Workflows — create automated campaigns on a weekly or monthly basis, use custom triggers.
17. AWeber
- Feature/Setting: Campaign Automation — periodic send options, list-based segment filtering.
18. Pardot (Salesforce)
- Feature/Setting: Engagement Studio — automate drip and periodic newsletters, scoring and segmentation triggers.
19. Mailjet
- Feature/Setting: Workflow Automation — recurring scheduling email newsletters, personalization APIs.
20. Elastic Email
- Feature/Setting: Automated delivery settings, audience list triggers, REST API for workflow triggers.
21. AWS SES
- Feature/Setting: Lambda-triggered automations, scheduled email sending via EventBridge periodic rules.
22. Google Workspace (Gmail API)
- Feature/Setting: Automated email dispatches with Apps Script and time triggers, leveraging Labels for segmentation.
23. Microsoft Power Automate (Outlook)
- Feature/Setting: Automate scheduled message sends, dynamic recipients’ list from SharePoint/Excel input.
24. Pabbly Email Marketing
- Feature/Setting: Automated campaigns, autoresponders, system triggers for new entries or set times.
25. MoEngage
- Feature/Setting: Automated Campaigns, smart triggers for periodic or event-based newsletter automating.
Benefits
1. Automatedly improves information reach, ensuring consistency in customer communication.
2. Streamlines client engagement by automating repetitive manual newsletter tasks.
3. Enables automators to scale up communications seamlessly as the customer base grows.
4. Enhances market intelligence via automated feedback collection and analytics from campaigns.
5. Frees staff resources for higher-value functions through automation of manual processes.
6. Automates compliance communication for regulatory updates, reducing legal risks.
7. Provides agility to adapt messages for special events or market shifts via dynamic workflow automation.
8. Drives loyalty with timely, automated delivery of relevant content tailored to paper export clients.