Scheduled campaigns for new product launches

Purpose

1. To automate the scheduling, execution, and analysis of multi-channel campaigns for new product launches in parapharmacy retail, encompassing emails, SMS, social posts, push notifications, ads, and retargeting, aiming to maximize reach, engagement, and ROI with minimal manual intervention.

2. Automating these flows ensures every product launch is promoted to relevant audiences with precise timing based on pre-defined launch calendars, inventory feeds, or supplier triggers.

3. Includes automated personalization, segmentation, compliance management, multivariate testing, and real-time reporting.

Trigger Conditions

1. New product added to product management system or eCommerce platform API.

2. Changes or updates in inventory feeds referencing non-prescription products.

3. Scheduled campaign dates from marketing calendar.

4. Supplier’s automated alerts or bulk uploads for new SKUs.

5. Team approval in project management tools (e.g., marking launch status as “ready”).

6. Automated triggers from CRM based on customer segment behavior or profile changes.

Platform Variants

1. Twilio SMS

• Feature/Setting: Automate SMS campaign launch via Twilio Programmable Messaging API; sample config: trigger POST on campaign launch date with recipient segment list and message template.
  

2. SendGrid

• Feature/Setting: Automated campaign scheduling using SendGrid Marketing Campaigns API; configure POST /campaigns and schedule send time on new product trigger.
  

3. Mailchimp

• Feature/Setting: Automated workflow via Mailchimp Campaigns API; configure POST to /automations/create on inventory update.
  

4. HubSpot

• Feature/Setting: Automate email and task workflows using Marketing Email API; campaign triggered via new deal/product property.
  

5. ActiveCampaign

• Feature/Setting: Automated campaign setup through Automations endpoint to launch emails/SMS on specific tags for non-prescription products.
  

6. Salesforce Marketing Cloud

• Feature/Setting: Automate Journey Builder event entry via REST API after product creation in SFCC/eCom backend.
  

7. Meta Ads (Facebook/Instagram)

• Feature/Setting: Automated ad campaign creation/scheduling using Marketing API, adsets set to publish coinciding with product stock date.
  

8. Google Ads

• Feature/Setting: Automate new search/discovery campaign via Google Ads API, automator triggers from product feed update.
  

9. Braze

• Feature/Setting: Automated push/in-app campaign schedule via Campaigns API, filtered for new product segment.
  

10. Klaviyo

• Feature/Setting: Automate flow creation using Flows API, targeting customers interested in similar products.
  

11. Viber Business Messaging

• Feature/Setting: Automated message sending and campaign schedule via Viber API for announcement blast.
  

12. WhatsApp Business API

• Feature/Setting: Automate product launch notifications scheduling to segments via automated session messaging.
  

13. Shopify

• Feature/Setting: Automated email/SMS launch on new product publish via Shopify Webhooks and Marketing API.
  

14. WooCommerce

• Feature/Setting: Automate campaign emails/SMS with REST API and plugin automator on “new product” event.
  

15. Microsoft Dynamics 365 Marketing

• Feature/Setting: Automated journey trigger via Customer Insights API, automates communication based on segment and timing.
  

16. Zoho Campaigns

• Feature/Setting: Automated campaign setup through API, triggered by new product entry.
  

17. Slack

• Feature/Setting: Automated internal notifications via Slack APIs, alert staff on campaign launch.
  

18. Telegram Bots

• Feature/Setting: Automated push to broadcast new launches to pharmacy customers using sendMessage API.
  

19. Hootsuite

• Feature/Setting: Automate social post scheduling for new SKUs using Hootsuite Publish API.
  

20. LinkedIn Ads

• Feature/Setting: Automate sponsored content campaigns using LinkedIn Marketing API, scheduling launch with business profiles.
  

21. Zapier

• Feature/Setting: Automate orchestration of multiple campaign tasks and automated reminders via Zap triggers on product event.
  

22. Monday.com

• Feature/Setting: Automate team task notifications and approval flows using Monday API, coordinating marketing assets for launch.
  

23. Intercom

• Feature/Setting: Automate launch chat messages and in-app notifications to visitors using Intercom Messages API.
  

Benefits

1. Automatedly accelerates campaign launches, reducing manual workload and human error.

2. Automates omnichannel consistency, ensuring customers receive synchronized messaging.

3. Automated segmentation and personalization for increased engagement.

4. Automates compliance checks and opt-out management for legal safety.

5. Enables automator-driven real-time analytics to inform future product launches.

6. Enhances scalability: automated flows facilitate simultaneous launches across regions and branches.

7. Automated reminders and team workflows reduce bottlenecks in campaign approvals and deployment.