Marketing & Client RetentionPurpose
1.2. Enable automated segmentation, message customization, scheduling, and multichannel distribution of offers for increased engagement.
1.3. Integrate loyalty programs, seasonal promotions, referral incentives, and feedback requests via automated campaign flows.
Trigger Conditions
2.2. Upcoming appointment reminder automates campaign scheduling.
2.3. Milestone events (e.g., client’s birthday, anniversary) trigger targeted promotions.
2.4. Inactivity or lapsed clients trigger re-engagement automations.
2.5. New services or seasonal offers update campaign automator for instant client notification.
Platform Variants (with key functions or APIs to automate campaigns)
3.1. Mailchimp
• Feature: Automate 'Customer Journey' using triggers (e.g., audience joins, date-based, purchase history).
3.2. Klaviyo
• Setting: Automated Flows with property-based triggers and dynamic content blocks for cosmetic services.
3.3. ActiveCampaign
• Feature: Automating 'Automations' builder for behavior-based targeted campaigns, webhook triggers for CRM synchrony.
3.4. Twilio SMS
• Configuration: Automated SMS campaign API, configure programmable messaging for confirmations, reminders, and promos.
3.5. Sendinblue
• Feature: Automate marketing workflows (e.g., SMS/Email automation based on engagement level).
3.6. HubSpot
• Setting: Automate Marketing Emails with workflow triggers such as lifecycle stage or custom fields.
3.7. Salesforce Marketing Cloud
• API: Triggered Sends API for automated push/email based on CRM events and complex journeys.
3.8. Omnisend
• Setting: Automator 'Automations' for multi-channel sequences across email, SMS, web push.
3.9. Constant Contact
• Setting: Automate email series with contact actions and list segment triggers.
3.10. Drip
• Feature: Automate 'Workflows' for journey-based campaign delivery—API triggers for client actions.
3.11. Pipedrive
• Integration: Automate campaign launches based on stage moves or custom activities (API).
3.12. Zoho Campaigns
• Feature: Automated workflows for targeted email and SMS campaign based on CRM segments.
3.13. GetResponse
• Setting: Automate email and SMS automations triggered by signup, tag, or purchase.
3.14. Intercom
• Feature: Automate messaging workflows using behavioral targeting API.
3.15. Facebook Ads
• API: Custom Audience Automation—auto-sync segments for retargeting campaigns.
3.16. Google Ads
• Feature: Automated Rules/API to schedule promos for remarketing lists.
3.17. Flexie CRM
• Feature: Advanced workflow automator for trigger-based promotional sequences.
3.18. Moosend
• Setting: Workflow automations with personalized triggers (date, activity, client tags).
3.19. Viber Business Messages
• API: Automated chat/message delivery to subscribed prospects during promo periods.
3.20. WhatsApp Business API
• Feature: Automated campaign flows with message templates and trigger-based dispatching.
3.21. Bitrix24
• Automation: CRM triggers for automated SMS/email/push notifications on special offers.
3.22. ManyChat
• Feature: Automated chatbot sequences to broadcast promos via Messenger/Instagram DM.
3.23. Mailjet
• Workflow: Automate triggered email campaigns per behavior or data-based rules.
3.24. Campaign Monitor
• Feature: Automate journey builder for date-based or tag-based campaign sequences.
Benefits
4.2. Automated personalization increases client loyalty and satisfaction.
4.3. Automation reduces manual workload for staff.
4.4. Automating multichannel outreach maximizes promo visibility.
4.5. Automated data sync ensures offers are relevant and timely.
4.6. Automator tracks performance metrics for campaign optimization.
4.7. Automated client segmentation boosts ROI on marketing spend.
4.8. Automated re-engagement flows revive dormant clients.
4.9. Automated birthday/special event promos build client relationships.
4.10. Automation enables instant scaling of campaigns for business growth.