Responding instantly to social media inquiries

Purpose

1.1. Automate instant responses to social media inquiries for a Peruvian restaurant, boosting customer satisfaction, engagement, and brand reputation.
1.2. Automator detects incoming messages across platforms, identifies intent (reservation, menu, hours), and automates tailored replies using pre-set flows.
1.3. Ensures round-the-clock, consistent customer experience, converts inquiries into bookings, and captures leads automatically.

Trigger Conditions

2.1. New direct message, comment, mention, or inbox inquiry on the restaurant's official social media accounts.
2.2. Automation triggers on specific keywords (menu, booking, hours), message receipt, or hashtag usage.
2.3. Conversation handover to staff for complex questions if automation fails to resolve intent.

Platform Variants

3.1. Facebook Messenger
• Feature/Setting: Messenger API, webhook for new messages; configure Messenger Profile for greeting and automation webhook.
3.2. Instagram
• Feature/Setting: Instagram Graph API, setup for direct message webhooks and auto-response templates.
3.3. WhatsApp Business
• Feature/Setting: WhatsApp Business API; automated replies and quick replies configured via message templates.
3.4. Twitter
• Feature/Setting: Twitter API (v2), Account Activity API for direct message webhook and automated replies to DMs/mentions.
3.5. Google Business Messages
• Feature/Setting: Google Business Messages API, agent automation for instant branded responses.
3.6. Telegram
• Feature/Setting: Telegram Bot API, webhook for new messages, configure auto-reply logic with bot commands.
3.7. Slack
• Feature/Setting: Slack Events API, bot integration for channel and direct message automation.
3.8. Viber
• Feature/Setting: Viber Bot API, webhook for message events, setup automated conversational flows.
3.9. LINE
• Feature/Setting: LINE Messaging API, webhook for received messages, auto-reply feature configuration.
3.10. Yelp Messages
• Feature/Setting: Yelp Fusion API (Messaging), automate replies to customer inquiries through Yelp chat.
3.11. Zendesk Messaging
• Feature/Setting: Zendesk Sunshine Conversations API, automated trigger on incoming social channel messages.
3.12. Intercom
• Feature/Setting: Intercom Inbox Automation, Rules for auto-responder and intent routing for social channels.
3.13. Salesforce Service Cloud
• Feature/Setting: Social Customer Service API, automated case creation and auto-reply configuration.
3.14. HubSpot
• Feature/Setting: HubSpot Conversations API, automation rules for instant replies on connected social accounts.
3.15. Drift
• Feature/Setting: Drift Playbooks, configure auto-responders for social inquiries and DMs.
3.16. Freshdesk
• Feature/Setting: Freshdesk Messaging API, automation rules for instant DM replies.
3.17. Zoho Desk
• Feature/Setting: Zoho Social Integration, rules for automated replies and message categorization.
3.18. Hootsuite
• Feature/Setting: Hootsuite Inbox, automation settings for instant and keyword-based auto-responses.
3.19. Sprout Social
• Feature/Setting: Sprout Social Bot Builder; automated workflows for direct messages and comments.
3.20. Mailchimp (Social Campaigns)
• Feature/Setting: Social automator, configure message triggers and automated reply actions.
3.21. SendPulse
• Feature/Setting: SendPulse Chatbot; automated message flows for Facebook and WhatsApp.
3.22. ManyChat
• Feature/Setting: Flow Builder, automate Facebook and Instagram replies based on trigger keywords.
3.23. Dialogflow
• Feature/Setting: Auto-intent detection and response via Facebook Messenger integration.

Benefits

4.1. Automates real-time replies to customer inquiries, improving engagement and reducing wait times.
4.2. Ensures consistency across all channels with automated scripted responses.
4.3. Frees up staff to handle complex inquiries while automating routine questions.
4.4. Increases reservation conversions and lead capture via instant call-to-action automation.
4.5. Enables scalable customer service via process automation across diverse platforms.