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Partner promotion co-marketing automation

Purpose

1. Automate joint partner promotions, streamline co-marketing initiatives, and orchestrate communication and lead tracking between pet store and partner brands.

2. Standardize campaign launches, automate asset sharing, automate event scheduling, and automate real-time reporting for all co-branded marketing.

3. Ensure automatable compliance, automatedly synchronize assets, and automate credit attribution for suppliers and external partners.


Trigger Conditions

1. Automated campaign creation request received from marketing team or partner.

2. Automated upload of new promotional assets by a partner to shared drive or portal.

3. Calendar event with named partner tags created in marketing scheduler.

4. Automatedly approved budget threshold met for collaborative campaigns.

5. Automated external partner submits a co-marketing proposal via API or form.


Platform Variants

1. HubSpot Marketing Hub

  • Feature/Setting: Use Workflow Automation to trigger campaign build and notify partners via CRM API.

2. Salesforce Marketing Cloud

  • Feature/Setting: Configure Journey Builder with connector to partner contact lists and automated asset deployment.

3. Slack

  • Feature/Setting: Automated Slackbot sends campaign alerts and approval requests via Incoming Webhooks.

4. Asana

  • Feature/Setting: Automated Project templates with custom fields auto-created for each partnership campaign.

5. Monday.com

  • Feature/Setting: Automations to auto-assign and status-update multi-org campaign tasks via API.

6. Google Drive

  • Feature/Setting: Auto-shared folders and automate asset syncing using Google Drive API triggers.

7. Dropbox

  • Feature/Setting: Automatedly sync, share, and update assets using Dropbox API file-webhook.

8. Trello

  • Feature/Setting: Automated card creation on co-marketing requests using Power-Ups automation.

9. Mailchimp

  • Feature/Setting: Automated partner/tag-based segmented newsletter rollout using API.

10. SendGrid

  • Feature/Setting: Scheduled co-branded campaigns using Automated Marketing Campaign API.

11. Zoho CRM

  • Feature/Setting: Automatedly assign partner leads and tasks using Zoho CRM Workflow Rules.

12. Microsoft Teams

  • Feature/Setting: Automated channel creation for each campaign via Teams Graph API.

13. Calendly

  • Feature/Setting: Automated meeting scheduling for campaign kickoffs and reviews with webhook triggers.

14. Airtable

  • Feature/Setting: Automated co-marketing tracker base auto-populates from partner API input.

15. Zapier

  • Feature/Setting: Multi-step automations to connect all platforms and automate cross-platform triggers.

16. Intercom

  • Feature/Setting: Automatedly tag and notify support or marketing reps about partner campaigns.

17. Google Sheets

  • Feature/Setting: Automated import/export of campaign progress and ROI reports via Sheets API.

18. Facebook Business Suite

  • Feature/Setting: Automated joint ad launches and cross-promotion tagging using Graph API.

19. LinkedIn Campaign Manager

  • Feature/Setting: Automated campaign creation, budget sync, and co-branded ad scheduling via API.

20. Typeform

  • Feature/Setting: Automated partner submission forms for campaign proposals that trigger workflows.

Benefits

1. Automates repetitive marketing processes, reducing manual intervention.

2. Ensures automatable consistency in branding and co-promotion.

3. Improves automated lead visibility, attribution, and reporting for both pet store and partners.

4. Provides real-time automation of updates, minimizing delays.

5. Enables scalable, automator-driven partnership growth and campaign execution.

6. Fosters transparency through automated notifications and documentation.

7. Automatedly maximizes the ROI and reach of every co-marketing effort.

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