Purpose
1. Automate detection of new customer reviews posted online for a Piadina restaurant, instantly notify staff, and automate standardized responses to reviews via multiple digital platforms.
2. Enhance digital presence by maintaining high engagement, automating timely thank-yous, escalation procedures for negative feedback, and review analytics reporting.
3. Centralize automated review management tasks so reputation is continuously monitored and corrected automatically, maximizing trust and customer acquisition.
Trigger Conditions
1. Automatedly triggered on creation of a new review on integrated review platforms (Google, Yelp, Facebook, TripAdvisor, Zomato, etc.).
2. Automating workflows based on star rating thresholds (e.g., 1-3 star auto-flagged for intervention, 4-5 star automated thank-you responses).
3. Automation can be set for review mentions of specific keywords like "service," "taste," or "Piadina".
Platform Variants
1. Google My Business (GMB)
- Feature/Setting: Reviews API — Connect to listen for new reviews, automate fetching metadata and deliver instant notifications.
2. Yelp
- Feature/Setting: Yelp Fusion API (Business Reviews endpoint) — Automate pulling latest review data, trigger automated response workflows.
3. Facebook Pages
- Feature/Setting: Graph API / Ratings & Reviews node — Set webhook for new reviews, automate response posting via scheduled automator.
4. TripAdvisor
- Feature/Setting: Partner Content API — Automate review feed retrieval, automate alerts for new entries, script responses.
5. Zomato
- Feature/Setting: Zomato API / Reviews endpoint — Automate synchronization of new review alerts, automatedly post replies based on rules.
6. Trustpilot
- Feature/Setting: Business API v1 / Reviews resource — Monitor and automate responses to new feedback submissions.
7. Twitter (X)
- Feature/Setting: Twitter API — Automate monitoring of mentions and reviews-like tweets; respond or escalate via direct message automation.
8. Instagram
- Feature/Setting: Instagram Graph API — Automate gathering comments or review-like feedback on posts; auto-reply or message.
9. SendGrid
- Feature/Setting: Inbound Parse Webhook — Automate extraction of review notifications from email, trigger further automation for staff notification.
10. Twilio SMS
- Feature/Setting: Programmable Messaging — Automate SMS notifications to management or staff when a new review is detected.
11. Slack
- Feature/Setting: Incoming Webhooks/API Bots — Automate channel alerts and review summaries, escalating negative reviews for immediate team response.
12. Microsoft Teams
- Feature/Setting: Connector/API — Automate posting and threading new review notifications within relevant Teams channels.
13. Zendesk
- Feature/Setting: Ticket Automation/Triggers — Automate new reviews into support tickets, triaged for escalated attention.
14. Freshdesk
- Feature/Setting: Webhooks/Automations — Channel reviews into tickets/alerts for rapid and managed response automation.
15. HubSpot
- Feature/Setting: Workflows/Service Hub Tickets — Automate review monitoring to create tasks or tickets, trigger marketing actions.
16. Mailgun
- Feature/Setting: Routes/Inbound Parse — Automates extracting reviews from notifications, process automated follow-ups via email.
17. Trello
- Feature/Setting: Automation (Butler) — Automatedly create Trello cards for new reviews to assign and track staff actions.
18. Discord
- Feature/Setting: Webhooks/Bots — Automated posting of review events to staff channels, with triggered role mentions for severe reviews.
19. Zoho CRM
- Feature/Setting: Workflow Rules/API — Automate updating customer records with review details and automate communication sequences.
20. Google Sheets
- Feature/Setting: Sheets API — Automatically log every review in a live sheet for analytics or incident tracking.
21. Telegram
- Feature/Setting: Bot API — Automate posting of instant notifications on new reviews directly to owner/manager’s Telegram.
22. Asana
- Feature/Setting: Rules/Automations — Automated creation of review-related tasks or delegated actions upon new review event.
Benefits
1. Automates 24/7 monitoring and instant action, increasing customer trust and engagement with the Piadina restaurant's digital reputation.
2. Reduces manual effort via automation, freeing staff for higher-value activities and ensuring no negative review is overlooked.
3. Enables consistent, timely, and automatedly crafted public communication reflecting professionalism.
4. Improves response rate metrics automatically, strengthening platform algorithm rankings and visibility.
5. Delivers actionable analytics automatedly, supporting data-driven business improvements and marketing campaigns.