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Customer record creation and update in CRM on new order/contact

**Purpose**

1.1. Automate customer record creation and updates in CRM systems when a new order is placed or a new contact is received.
1.2. Centralizes order and customer data for pizza takeaway businesses, enabling automated tracking, segmentation, follow-up, and targeted marketing.
1.3. Automates updates for returning customers, ensuring their profiles are enriched and accurate with each interaction.
1.4. Automates workflow handover to service, delivery, and loyalty processes to maximize efficiency and engagement.

**Trigger Conditions**

2.1. Automate when a new online order is received from ordering platforms.
2.2. Automates when a new contact form is submitted on the pizza takeaway website.
2.3. Automated trigger when receiving an order via phone connected to a compatible VOIP system.
2.4. Automates trigger on manual entry through in-store POS terminals.
2.5. Automation can be set to catch orders or contacts from SMS, WhatsApp, or social messaging channels.

**Platform Variants**

3.1. HubSpot CRM
• Feature/Setting: Use “Create/Update Contact” API endpoint; map order, phone, and email fields.
3.2. Salesforce
• Feature/Setting: Configure “Upsert Contact” in REST API; link to Orders custom object.
3.3. Zoho CRM
• Feature/Setting: Use “Contacts” module’s insertRecords API; automate deduplication on email.
3.4. Pipedrive
• Feature/Setting: Create/Update Person endpoint with webhook trigger from order system.
3.5. Microsoft Dynamics 365
• Feature/Setting: Use “Create/Update Contact” Dataverse API; automate sync with order entities.
3.6. Freshsales
• Feature/Setting: Automate “Add Contact” using Freshsales API; set up field mapping for order info.
3.7. Insightly
• Feature/Setting: Automated use of addContact or updateContact API endpoint per new order event.
3.8. Copper CRM
• Feature/Setting: API “Create Person” endpoint; automate pipeline entry upon new order.
3.9. Monday.com
• Feature/Setting: GraphQL API mutation to automate customer item creation in CRM boards.
3.10. Google Contacts
• Feature/Setting: Use People API to automate creation or update of customer records.
3.11. Mailchimp
• Feature/Setting: Automate “Add/Update Subscriber” in Audience via Mailchimp API on new order/contact.
3.12. Intercom
• Feature/Setting: Use “Create/Update User” endpoint; automate conversation history linking.
3.13. ActiveCampaign
• Feature/Setting: POST to the “Contact Sync” API; automate order fields in custom attributes.
3.14. Brevo (Sendinblue)
• Feature/Setting: Automate contact creation/update using Sendinblue’s Contacts API.
3.15. Keap (Infusionsoft)
• Feature/Setting: Automate with “Create/Update Contact” endpoint on Keap API.
3.16. Klaviyo
• Feature/Setting: Use “Profiles” API to automate profile creation; order data pushed as custom properties.
3.17. Bitrix24
• Feature/Setting: Automate using “crm.contact.add” or “crm.contact.update” JSON-RPC methods.
3.18. Close CRM
• Feature/Setting: Use “Create Lead” and “Add Contact to Lead” endpoints to automate records.
3.19. HighLevel
• Feature/Setting: Automate “Create/Update Contact” API call with mapped order info.
3.20. SugarCRM
• Feature/Setting: Automate using “POST /Contacts” and “PUT /Contacts/{id}” endpoints via REST API.
3.21. amoCRM
• Feature/Setting: Automate via Contacts API endpoint for insert or update operations.
3.22. Oracle NetSuite
• Feature/Setting: Automate with “customer” object insert/update via RESTlet or SuiteTalk API.

**Benefits**

4.1. Automates reduction of manual data entry, cutting errors and saving staff time.
4.2. Automated centralization of customer records, improving order tracking and marketing outreach.
4.3. Automates follow-up and notification processes for new and returning customers.
4.4. Automation ensures up-to-date customer contact details and order histories.
4.5. Automates personalized marketing based on real-time customer segmentation.
4.6. Increases customer retention by automating loyalty and satisfaction follow-ups.
4.7. Scales easily to handle peak order times with automatable workflows.
4.8. Automates compliance with data-entry standards and privacy regulations.
4.9. Automator supports multi-channel orders for a seamless CRM update process.
4.10. Enables automation analytics, allowing ongoing optimization of pizza takeaway operations.

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