Marketing and Customer Engagement AutomationPurpose
1.2. Automates customer communication, ensuring timely information reaches buyers interested in building materials within the plumbing sector.
1.3. Automating personalized offers increases repeat business, drives up-sell/cross-sell, and builds automated customer loyalty.
Trigger Conditions
2.2. Automated price drop detection when item price falls by predetermined percentage or hits a threshold.
2.3. Automator initiates SMS on schedule (e.g., weekly digest for new arrivals).
2.4. Automation based on CRM segment for frequent buyers or subscribers to SMS promotions.
2.5. Automating rule for special events (holiday sales, clearance, industry trends).
Platform Variants
• Feature/Setting: Programmable SMS API; automate via /Messages endpoint for each phone number, automating message content dynamically on triggers.
3.2. SendGrid
• Feature/Setting: Marketing Campaigns SMS; automate contact list imports and SMS blast setups; use automation triggers for deals.
3.3. Zapier
• Feature/Setting: SMS by Zapier; set Zap automation for incoming new product data to send automated texts.
3.4. MessageBird
• Feature/Setting: SMS API; automate sending via programmable flows, automating content update on product database changes.
3.5. Vonage (Nexmo)
• Feature/Setting: SMS API; automation using /sms endpoint; setting dynamic templated messages.
3.6. ClickSend
• Feature/Setting: Automated SMS Gateway; automate direct API or dashboard campaigns for triggering from POS or inventory.
3.7. Plivo
• Feature/Setting: SMS API; use automation scripts to broadcast offers when inventory data changes.
3.8. Infobip
• Feature/Setting: SMS campaign automation, use API for automatic, templated bulk sends.
3.9. SMSGlobal
• Feature/Setting: MXT SMS platform; automate via contacts and campaign triggers.
3.10. TextMagic
• Feature/Setting: SMS API; automate notifications and promo updates using CRM integrations.
3.11. Sinch
• Feature/Setting: Programmable SMS; automatically triggers outbound notification flows on item updates.
3.12. SimpleTexting
• Feature/Setting: Automated SMS marketing tools, automate new arrival announcements on scheduled automation.
3.13. Postscript
• Feature/Setting: Shopify & eCommerce automation, auto-trigger SMS for product launches or markdowns.
3.14. Mozeo
• Feature/Setting: Automated texting campaigns; automate list-based and dynamic filter sends.
3.15. EZ Texting
• Feature/Setting: Automated marketing SMS platform; automate store promotions based on analytics.
3.16. Kaleyra
• Feature/Setting: SMS and automation workflows, trigger from ERP updates for plumbing supply changes.
3.17. Telesign
• Feature/Setting: Programmable SMS API; automate bulk, event-driven text campaigns.
3.18. Omnisend
• Feature/Setting: SMS marketing automation; trigger by product, category, or price event.
3.19. Podium
• Feature/Setting: Automates SMS marketing; use automated templates triggered by CRM updates.
3.20. Avochato
• Feature/Setting: SMS broadcast automation tools; dynamically updates customer lists for promotion automation.
3.21. Iterable
• Feature/Setting: Cross-channel campaign automation, automates SMS on data input from commerce backend.
3.22. ActiveCampaign
• Feature/Setting: Automate SMS sending through CRM-based automations or product feed syncs.
Benefits
4.2. Automated timely alerts increase promotional impact and drive higher store visits or clicks.
4.3. Automation enables personalized targeting, enhancing conversion rates on plumbing supplies.
4.4. Easy to scale automating communication for growing customer bases.
4.5. Automator ensures every price update or arrival is leveraged for business advantage.
4.6. Automatedly tracks engagement for ROI improvement in marketing initiatives.