Automatic customer segmentation for targeted offers

Purpose

1. Automate segmentation of customers based on attributes (demographics, purchase history, engagement, preferences) for targeted offers in plus size apparel retail.

2. Automation streamlines the delivery of personalised promotions, improves conversion rates, enhances customer satisfaction and retention, and automates tedious manual analytics.

3. Enables marketing teams to automatically identify, group, and reach audiences that are most likely to purchase specific plus-size products or collections, automating campaign relevance.

4. Supports omni-channel engagement, automates dynamic updates to customer segments as new data streams in (e.g., purchases, signups, support tickets, website behaviour).

5. Automates recurring analysis, ensuring segmentation stays current and delivers timely, automatable couponing and automated messaging.

Trigger Conditions

1. Automated upon new e-commerce purchase, abandoned cart, newsletter sign-up, or account creation.

2. Triggered by integrations with POS systems capturing in-store and online transactions.

3. Scheduled automation via CRM or email engagement (open/click rate thresholds, inactivity).

4. Triggered by loyalty program data (tier changes, point accruals).

5. Triggered by time-based automation (e.g., monthly customer review, seasonal campaign prep).

Platform Variants

1. Salesforce Marketing Cloud

• Feature/Setting: Automation Studio “Audience Builder”—configure triggers for data import, segmentation, and send targeted Journey Builder automations.
  

2. HubSpot

• Feature/Setting: Workflows Automation—auto-segment lists based on behavioural triggers, form submissions, lifecycle stage update.
  

3. Klaviyo

• Feature/Setting: “Segment” flows—configure segmentation rules for purchase frequency, size, dates; trigger automated campaign sends.
  

4. Mailchimp

• Feature/Setting: “Customer Segments”—automatically assign tags and initiate journeys based on e-commerce/engagement actions.
  

5. Shopify Flow

• Feature/Setting: Workflow automation—automatedly segment by order value, frequency, product category; trigger marketing app integration.
  

6. ActiveCampaign

• Feature/Setting: “Contact Segmentation”—automator for behaviour-based dynamic list updates and targeted automation emails.
  

7. Zoho CRM

• Feature/Setting: Workflow Rules—auto-add contacts to segments; integrate with Campaigns for automated outreach.
  

8. Segment (Twilio)

• Feature/Setting: Automated audience sync—send automatable segment data to ad/email tools via real-time event API.
  

9. Omnisend

• Feature/Setting: Automated segments—triggered by shopping behaviour, campaign or form response.
  

10. SendGrid

• Feature/Setting: Automated List Management—API-driven list segmentation and trigger-based targeted mailer pushes.
  

11. Intercom

• Feature/Setting: “Custom Segments”—uses events/attributes to automate groupings for automated messaging.
  

12. Microsoft Dynamics 365 Marketing

• Feature/Setting: Dynamic Segments—rules-based automator for automated journeys.
  

13. Marketo (Adobe)

• Feature/Setting: Smart Lists—automated membership updates, triggers for smart campaigns.
  

14. SAP Emarsys

• Feature/Setting: Segment creator—real-time automator with event, profile, or lifecycle triggers.
  

15. Braze

• Feature/Setting: Canvas Flows—automation for real-time or triggered, behaviourally segmented campaigns.
  

16. Gorgias

• Feature/Setting: Tag-based automation—uses order/contact attributes to trigger automating segments for proactive support or retargeting.
  

17. Yotpo

• Feature/Setting: Automated reviews/promotions—set up segmentation for loyalty tier or review activity triggers.
  

18. Google Analytics 4

• Feature/Setting: Audience Triggers—automated export to advertising or analytics integrations.
  

19. Pipedrive

• Feature/Setting: Automations—create filters, automate contact segmentation and automated emails.
  

20. Iterable

• Feature/Setting: Dynamic Lists—behavior and event-based automated segmentation with triggered messaging.
  

21. MoEngage

• Feature/Setting: Smart Triggers—automates segment creation from in-app and purchase events for automated push/email.
  

Benefits

1. Automates targeted offer delivery for higher sales conversions and engagement.

2. Enables automators to scale campaigns with less manual effort, focusing on high-value segments.

3. Minimizes errors and biases in manual segmenting, utilizing automation for just-in-time targeting.

4. Empowers plus size clothing retailers to automate campaign iterations, quickly adapting to emerging trends.

5. Increases campaign ROI by automating data-driven personalization.

6. Frees up teams to focus on creative and strategic work, automating repetitive segmentation.