Event feedback and follow-up campaigns

Purpose

1.1. To automate gathering feedback from event or tournament participants, segmenting responses, and launching automated follow-up or re-engagement campaigns—streamlining participant experience, satisfaction measurement, and club promotions.
1.2. End-to-end automated flow covers: feedback collection post-event; survey distribution; results aggregation; follow-up message personalization; loyalty or promotional outreach; and data syncing to CRM or marketing tools for recurring communication or customer retention automation.

Trigger Conditions

2.1. Event or tournament end detected in booking or event management system.
2.2. Automated schedule after match conclusion or set event completion timestamp.
2.3. New participant added to post-event group mailing list automatically.
2.4. Automated batch trigger upon closure of registration or scoring round.

Platform Variants

3.1. Mailchimp
• API: /automations/trigger, /campaigns
• Automating mass feedback survey delivery and scheduled re-engagement campaigns.
3.2. SendGrid
• API: /mail/send
• Automates follow-up emails with survey links or thank-you notes post-event.
3.3. Twilio SMS
• API: /Messages
• Automates SMS feedback links and reminder messages after tournaments.
3.4. Typeform
• API: /forms/responses
• Automator triggers new form for each event and pulls in feedback for analysis.
3.5. Google Sheets
• Sheets API: /spreadsheets.values.append
• Automates storing feedback responses and aggregating campaign analytics.
3.6. HubSpot
• API: /crm/v3/objects/contacts, /automations/workflows
• Automates participant follow-ups and nurture sequencing via workflow.
3.7. SurveyMonkey
• API: /surveys/{id}/responses
• Automated creation and tracking of event-specific feedback surveys.
3.8. Salesforce
• API: /services/data/vXX.X/sobjects/Contact, /process/automation
• Automator maps user responses to CRM and triggers automated retention campaigns.
3.9. Constant Contact
• API: /contacts, /email_campaigns
• Automates segmenting and messaging by event attended.
3.10. ActiveCampaign
• API: /contacts/sync, /automations
• Automates tagging of feedback responders for future campaign automation.
3.11. Facebook Messenger
• Messenger Send API: /me/messages
• Automator initiates chat-based surveys and automated reminders.
3.12. WhatsApp Business API
• API: /v1/messages
• Automates sending feedback and follow-up to participant numbers.
3.13. Airtable
• API: /v0//Table
• Automates logging feedback and syncing participant engagement history.
3.14. Klaviyo
• API: /v2/list, /v1/email
• Automated campaign sendouts and dynamic list updates.
3.15. Zendesk
• API: /api/v2/tickets
• Automates creation of support tickets for negative responses requiring follow-up.
3.16. Zoho CRM
• API: /crm/v2/Contacts, /crm/v2/functions
• Automated contact updates and automation triggers on new feedback.
3.17. Eventbrite
• API: /v3/events/{event_id}/attendees
• Automator fetches attendee lists, triggers survey send batch post-event.
3.18. Slack
• API: /chat.postMessage
• Automates notifications to staff for manual or escalated follow-up.
3.19. Outlook 365
• Graph API: /me/sendMail
• Automates individual email invitations to feedback survey.
3.20. Pipedrive
• API: /v1/persons, /v1/activities
• Automatedly adds survey tasks and engagement notes to participant profile.
3.21. Intercom
• API: /conversations
• Automating in-app or web chat feedback requests and automated closed-loop updates.

Benefits

4.1. Automates tedious post-event feedback collection, saving staff time.
4.2. Enables automated, timely follow-up or marketing campaign launches.
4.3. Delivers automated, personalized communications at scale, boosting response rates.
4.4. Supports automated segmentation for targeted re-engagement or loyalty building.
4.5. Automator ensures feedback data reliably syncs across business apps without manual entry.