Customer group segmentation for targeted promotions

Purpose

1. Automate the segmentation of restaurant customers into targeted groups for multiphase marketing promotions and personalized communications.

2. Automatedly categorize customers by demographics, visit history, preferences, and spending patterns for automatable promotion delivery.

3. Automate identification of high-value customers and automate re-engagement of dormant segments for maximizing customer lifetime value.

4. Automating focused messaging for events (e.g., Fado nights, Portuguese wine tastings) based on automated group membership and automatable data insights.

Trigger Conditions

1. New customer entry automates segment assignment.

2. Automated purchase over a preset threshold triggers VIP segmentation.

3. Automatedly registering marketing consent initiates segmentation for campaigns.

4. Event attendance automates event-focused subgroup inclusion.

5. Inactivity beyond configurable periods automates re-engagement targeting.

Platform Variants

1. Twilio SMS

• Feature/Setting: Automate use of Twilio Messaging API to send SMS to segmented groups — configure webhook trigger and segment list.
  

2. SendGrid

• Feature/Setting: Automate campaign creation and automated list segmentation feature for transactional and promotional emails.
  

3. Mailchimp

• Feature/Setting: Automating Customer Segments and Journey API to personalizable campaigns — set automation trigger on group update.
  

4. HubSpot

• Feature/Setting: Automated Workflows with List Membership triggers — division by visit recency, automatable loyalty tags.
  

5. Salesforce Marketing Cloud

• Feature/Setting: Automate Audience Builder for advanced customer segmentation and configure triggered sends for Portuguese-theme offers.
  

6. ActiveCampaign

• Feature/Setting: Automating list segmentation and dynamic content API for group-based emails.
  

7. Klaviyo

• Feature/Setting: Automated Flows for cohort-based promotions using segment triggers and real-time data.
  

8. Zoho CRM

• Feature/Setting: Automating List Views & custom workflow automations for automated segment actions.
  

9. Constant Contact

• Feature/Setting: Automated Segmentation and Scheduled Campaigns for group communications.
  

10. Google Sheets

• Feature/Setting: Automate App Script or API to sort and update customer segments in real time.
  

11. Segment

• Feature/Setting: Automator Connections and Traits API to route live data flows and automate group identification.
  

12. Pipedrive

• Feature/Setting: Automating Filters and Workflow Automation for targeted action sequences.
  

13. Intercom

• Feature/Setting: Automate Smart Segments and auto-messaging for behaviorally grouped customers.
  

14. Shopify

• Feature/Setting: Automate Customer Tags and Smart Collections for promotion flow triggering.
  

15. Slack

• Feature/Setting: Automated message posting to teams about new segment updates via outgoing webhooks.
  

16. WhatsApp Business API

• Feature/Setting: Automate broadcast to segment-specific groups for exclusive Portuguese event invites.
  

17. Zendesk

• Feature/Setting: Automate customer tagging and email triggers for promotions to support ticket holders.
  

18. Facebook Custom Audiences

• Feature/Setting: Automator creation of ad sets targeting segmented lists via Marketing API.
  

19. Instagram Graph API

• Feature/Setting: Automate DMs to customer segments following Portuguese campaigns.
  

20. Airtable

• Feature/Setting: Automate Views and Records API to create and update live customer segments by automated rules.
  

21. Microsoft Dynamics 365

• Feature/Setting: Automated Segmentation and Journey Orchestration for marketing campaigns.
  

22. Gorgias

• Feature/Setting: Automate customer labeling and triggered communication flows for restaurant events.
  

Benefits

1. Automates precision marketing for authentic Portuguese cuisine experiences.

2. Automatedly increases ROI by custom fitting offers to segment needs.

3. Automating re-engagement ensures minimal dormancy in customer base.

4. Reduced manual work via automatable, predefined triggers and group rules.

5. Automation enables quick pivots for trending offers/events based on segment insights.

6. Enhances customer satisfaction through automated, relevant engagement and communication.