Purpose
1. Automate the sending of review and feedback request emails post-purchase to increase customer engagement and gather actionable insights for continuous product and service improvement.
2. Automatedly request product reviews to boost store credibility and attract new pottery customers.
3. Automate feedback collection to streamline quality enhancement and market analysis.
4. Automate follow-up communication workflow to maintain high customer lifetime value and build loyalty.
Trigger Conditions
1. Automated trigger after order status changes to “completed” in e-commerce platform.
2. Trigger after shipment delivery confirmation via courier or shipment tracker API.
3. Trigger after a set number of days (e.g., five days) from purchase date.
4. Trigger on customer segment, e.g., repeat buyers or first-time customers, for targeted automating.
Platform Variants
1. Mailchimp
• Feature/Setting: Automate Customer Journey; configure “Order Completed” as trigger; map dynamic product/recipient.
2. Klaviyo
• Feature/Setting: Automate Flow; trigger: Placed Order, delay: delivery estimate; blocklist review-completed.
3. SendGrid
• Feature/Setting: Automate Single Send API; transactional template mapped to purchase data.
4. ActiveCampaign
• Feature/Setting: Automate Automation Builder; “Order Completed” tag; personalized follow-up sequence.
5. HubSpot
• Feature/Setting: Automate Workflows; use e-commerce pipeline trigger and feedback email action.
6. MailerLite
• Feature/Setting: Automate Automation trigger; filter: Pottery category; feedback link in email.
7. Constant Contact
• Feature/Setting: Automate Email Automation; automate via purchase-to-request feedback workflow.
8. Omnisend
• Feature/Setting: Automate Post-Purchase Workflow; dynamic blocks for review links.
9. Moosend
• Feature/Setting: Automate Event-based email; configure with webhook on "order completed".
10. Drip
• Feature/Setting: Automate E-commerce Workflow; trigger: purchase, action: review request.
11. Zendesk
• Feature/Setting: Automate Satisfaction Survey API; sent post-order update event.
12. Salesforce Marketing Cloud
• Feature/Setting: Automate Journey Builder; integrate e-commerce event triggers for automating review requests.
13. Amazon SES
• Feature/Setting: Automate SendEmail API; integrate with transaction events webhook for automated feedback asks.
14. Shopify (native email automation)
• Feature/Setting: Automate Automated Email; trigger: order “fulfilled”, personalized review CTA.
15. WooCommerce + AutomatorWP
• Feature/Setting: Automate "Order Complete" to "Send Email" action; dynamic review link populating.
16. Gorgias
• Feature/Setting: Automate Email Template Triggers; automates post-ticket closed review asks.
17. Intercom
• Feature/Setting: Automate Auto Messages; set purchase or shipment as trigger; include feedback form.
18. SurveyMonkey
• Feature/Setting: Automate Survey Invitation API; trigger: e-commerce webhook to send survey.
19. Typeform
• Feature/Setting: Automate Responses API; purchase event triggers automated feedback requests.
20. Freshdesk
• Feature/Setting: Automate Customer Satisfaction Surveys; link to support ticket and order events.
Benefits
1. Automatedly improves engagement by ensuring timely review request delivery for every pottery order.
2. Automates feedback collection, enabling rapid analysis and data-driven adjustments.
3. Automation saves staff time, reducing manual follow-up while ensuring consistency.
4. Automator strengthens brand reputation through visible, genuine customer reviews and social proof.
5. Automatable follow-ups foster loyalty, increasing repeat business and referral rates.
Customer Engagement & Marketing