Purpose
1.2. Automates outreach immediately following a sale, ensuring high response rates and actionable data.
1.3. Increases customer engagement, enabling repeat business through automated follow-ups and loyalty program integration.
1.4. Automates data collection for review campaigns, product improvement, and targeted marketing initiatives.
Trigger Conditions
2.2. Automation on order status update, e.g., “fulfilled” or “delivered.”
2.3. Trigger automates after shipment confirmation or custom event created in CRM.
2.4. Automatedly triggered based on specific product category—e.g., printer cartridges or ink refills.
Platform variants
3.1. Twilio SMS
• Feature/Setting: Send automated SMS; configure “Programmable Messaging” API with ‘trigger on order.complete’.
3.2. SendGrid
• Feature/Setting: Automate transactional email via “Mail Send API”; configure after new order via e-commerce webhook.
3.3. Mailchimp
• Feature/Setting: Use “Customer Journey” automation; configure automatedly for post-purchase emails.
3.4. Zendesk
• Feature/Setting: Automate “Ticket Triggers” to request feedback email after ticket closure for sales inquiries.
3.5. HubSpot
• Feature/Setting: “Workflows” automation—trigger feedback surveys on deal closed-won or purchase logged.
3.6. Intercom
• Feature/Setting: “Message automation”—send automated in-app or email surveys.
3.7. ActiveCampaign
• Feature/Setting: “Automation Builder”—initiate automated survey email upon tag added, e.g., “purchased.”
3.8. SurveyMonkey
• Feature/Setting: “Webhooks & Integrations”—automated survey invitation on order event.
3.9. Typeform
• Feature/Setting: Create automated feedback form links; distribute via “Invite on Completion” API.
3.10. Slack
• Feature/Setting: Automate “Incoming Webhook” to alert team to new feedback requests sent.
3.11. Google Sheets
• Feature/Setting: Use “App Script” automation to log customer and send mail merge feedback requests.
3.12. Salesforce
• Feature/Setting: “Process Builder”—automate feedback task when Opportunity marked Closed Won.
3.13. Zoho CRM
• Feature/Setting: “Workflow Rules”—triggers survey email after purchase record creation.
3.14. Shopify
• Feature/Setting: “Flow App automation”—send automated feedback requests on order fulfillment.
3.15. WooCommerce
• Feature/Setting: “Automator/Follow Ups”—triggers automated feedback emails post-purchase.
3.16. Microsoft Power Automate
• Feature/Setting: Build automated flows; connect Sales trigger to Outlook or SMS.
3.17. Gmail API
• Feature/Setting: “Send” endpoint to automate personalized feedback emails.
3.18. Zapier
• Feature/Setting: Automatedly connect e-commerce order to survey tool via “Zap”; example: Shopify > SurveyMonkey.
3.19. Freshdesk
• Feature/Setting: Automate feedback ticket post-transaction using “Automation Rules.”
3.20. Facebook Messenger
• Feature/Setting: Configure automated replies/invitations via Messenger API after completed sale event.
3.21. Klaviyo
• Feature/Setting: Automated “Flow” to send feedback emails as soon as purchase status changes.
3.22. Monday.com
• Feature/Setting: Automate item creation and notification using “Automations Center” after every new sale.
Benefits
4.2. Increases engagement and repeat purchases using automation.
4.3. Minimizes manual outreach, reducing staff intervention by automating processes.
4.4. Ensures no missed opportunities for valuable customer input.
4.5. Scales easily—automator adapts to rising transaction volume without increased overhead.