Marketing email campaigns for new packages or offers

Purpose

1.1. Automate marketing email campaigns to announce new tutoring packages or offers to existing and potential clients.
1.2. Automate segmentation of recipients based on criteria: subject interest, age group, parent contact, previous engagement.
1.3. Automate dynamic personalization to maximize engagement and uptake of promotions.
1.4. Automate scheduling and send-time optimization for maximum open rates and conversions.
1.5. Automate tracking of opens, clicks, and follow-up sequences based on user actions.
1.6. Automate data collection, feedback loops, and real-time campaign adjustments.
1.7. Enables automated cross-promotion and upsell opportunities.

Trigger Conditions

2.1. Automated trigger on creation of a new tutoring package or special offer in CRM.
2.2. Automatedly triggered by calendar-based events (start of school term, holidays, exam periods).
2.3. Automates based on user behavior metrics (e.g., low engagement, previous package expiry, inquiry made).
2.4. Automated scheduled intervals (e.g., monthly campaign cycle for all new offers).
2.5. Automatedly triggers upon client sign-up or registration, targeting onboarding campaigns.

Platform Variants

3.1. Mailchimp
• Feature/Setting: Audience segmentation, Campaign Automations, API /automations/start; configure automator for auto-sending upon new offer event.
3.2. SendGrid
• Feature/Setting: Marketing Campaigns, Dynamic Templates, v3 API /mail/send; automate with recipient list upload and templating.
3.3. ActiveCampaign
• Feature/Setting: Email Automations, Event tracking, API /api/3/contacts; set up automatable triggered email flows.
3.4. HubSpot
• Feature/Setting: Workflows, Email Marketing, endpoint POST /email/public/v1/singleEmail/send; automate sequences and personalization.
3.5. Constant Contact
• Feature/Setting: Email series automation, Automated Welcome Email, API POST /v2/contacts/actions/byEmail; automating drip campaigns.
3.6. AWeber
• Feature/Setting: Campaign Automations, List Management, API POST /accounts/{accountId}/lists; automate targeting and follow-up.
3.7. Klaviyo
• Feature/Setting: Flow Automations, Email Triggers, API POST /v2/messages; automate email journeys and offer delivery.
3.8. Moosend
• Feature/Setting: Automated Email Workflows, API /v3/senders.send; automate segment-based blasts for new tutoring offers.
3.9. GetResponse
• Feature/Setting: Marketing Automation, Autoresponders, API POST /v3/campaigns; automating per event trigger.
3.10. Brevo (formerly Sendinblue)
• Feature/Setting: Workflow Automation, Transactional API /v3/smtp/email; automate for onboarding or campaign launch.
3.11. Campaign Monitor
• Feature/Setting: Journey Automation, API POST /campaigns; automated multi-step sequences based on engagement.
3.12. MailerLite
• Feature/Setting: Automation Builder, Email Queue, API POST /api/v2/campaigns; automate by segment and trigger event.
3.13. Zoho Campaigns
• Feature/Setting: Workflow Rules, API POST /campaigns/send; automates based on custom field triggers.
3.14. Salesforce Marketing Cloud
• Feature/Setting: Journey Builder, API POST /v1/messageDefinitionSends; automator for package promotion.
3.15. Drip
• Feature/Setting: Workflow Automation, API POST /v2/campaigns; automating event-driven sends for new offers.
3.16. Benchmark Email
• Feature/Setting: Email Automation Pro, API POST /v1/emails/send; automate by adding to a workflow.
3.17. Omnisend
• Feature/Setting: Automation Workflows, API POST /v1/campaigns; automated flows for lead nurturing and promotions.
3.18. Mailjet
• Feature/Setting: Email Automation, v3.1 API /send; automates mass mailout and dynamic content inclusion.
3.19. Infusionsoft (Keap)
• Feature/Setting: Campaign Builder, API POST /emails; automate sequences for clients and new leads.
3.20. SharpSpring
• Feature/Setting: Visual Workflow Automator, API POST /v1/email/send; automating timely delivery of offers and follow-ups.
3.21. Elastic Email
• Feature/Setting: Automation Triggers, API POST /v2/email/send; automate campaign initiation and analytics feedback.

Benefits

4.1. Automates repetitive communication, saving tutors/administrators time.
4.2. Automated campaigns lead to higher engagement due to timely, personalized outreach.
4.3. Enables automated tracking and insight collection for continuous campaign improvement.
4.4. Automator reduces human error, ensuring every new package or offer is promoted.
4.5. Automating these flows supports scaling up communications as the client base grows.
4.6. Automatedly responding to engagement increases conversion rates and revenue.
4.7. Instant automation equals speed-to-market advantage for competitive offers.