Communication and EngagementPurpose
1.2. Automates delivery of relevant information (events, deadlines, alerts, opportunities) to segmented audiences.
1.3. Reduces manual overhead and ensures timely, personalized outreach for engagement, compliance, and retention.
1.4. Supports automating reminders, registration pushes, policy updates, surveys, and club/activity recruitment per segment.
1.5. Enables continuous, automated drip campaigns for enrollment, feedback, and well-being check-ins.
Trigger Conditions
2.2. Course/year-based triggers (e.g., new syllabus, exam date published).
2.3. Automated club (societies, sports) event or news published.
2.4. Segmented reminders for incomplete registration or overdue forms.
2.5. Chronological triggers (e.g., n days before semester starts, finals week, application deadlines).
Platform Variants
• Feature/Setting: Programmable Messaging API, configure by segment group ID to send broadcast SMS.
3.2. SendGrid
• Feature/Setting: Marketing Campaigns API, automated email sends filtered by custom list segments.
3.3. Mailchimp
• Feature/Setting: Automated Journeys; set up triggers for segment-specific paths by course/year/club tag.
3.4. ActiveCampaign
• Feature/Setting: Automations module; defines triggers for list segments and dynamic content emails.
3.5. Slack
• Feature/Setting: Incoming Webhooks and Conversations API; automated messages routed to student year/course workspaces.
3.6. Microsoft Teams
• Feature/Setting: Graph API; automate posts to specific teams/channels representing courses or clubs.
3.7. WhatsApp Business API
• Feature/Setting: Automated templates, configured for mass messaging by tagged segments (e.g., club members).
3.8. Zoom
• Feature/Setting: Meetings API; automating invites/notifications by group or cohort list.
3.9. Facebook Messenger
• Feature/Setting: Send API; configure automated campaigns by user subscription tags for clubs or year.
3.10. HubSpot
• Feature/Setting: Workflows; automates emails or in-app notifications based on CRM properties (course/year).
3.11. Salesforce Marketing Cloud
• Feature/Setting: Journey Builder; triggered messaging streams by academic or extracurricular segments.
3.12. Google Workspace
• Feature/Setting: Google Groups API; auto-invite/announce to specific course or club groups.
3.13. Discord
• Feature/Setting: Webhook/Role ID triggers; posts auto-messages to role-based (year/club) channels.
3.14. ZoomInfo
• Feature/Setting: Campaign tool; automates targeted outreach based on academic segment attributes.
3.15. Pipedrive
• Feature/Setting: Automations; automatically sends task/reminder for segmented student lists.
3.16. Campus Management (Anthology)
• Feature/Setting: Communication Flows; set logic to automate email/SMS/tasks by enrollment criteria.
3.17. Ellucian
• Feature/Setting: Ethos APIs; connect automations to trigger per course/club membership data.
3.18. Remind
• Feature/Setting: Create groups for segmenting; automate alerts by schedule or triggered event.
3.19. Intercom
• Feature/Setting: Automated Messages; segment filters tied to cohort or activity status.
3.20. Telegram Bot API
• Feature/Setting: Configure bots to send automated, segment-based messages in groups or private chats.
3.21. Zoom Webhook
• Feature/Setting: Setup event-driven triggers for club, course, or department-level notifications.
3.22. Zapier
• Feature/Setting: Multi-app automator; triggers messaging or reminders by segment from spreadsheet/CRM.
Benefits
4.2. Automates compliance by ensuring students/staff get timely, pre-filtered, relevant information.
4.3. Reduces manual communications workload for university admins and faculty.
4.4. Enhances engagement and satisfaction through hyper-personalized, automated messaging.
4.5. Enables scalable, reliable, and auditable automation of all segmented outreach processes.