Marketing & Patient EngagementPurpose
1.2. Enables medical specialists to deliver timely, targeted, and consistent communication with existing and prospective patients.
1.3. Automatedly engage patients via multichannel communication, ensuring adherence, recall management, and awareness of screening programs.
1.4. Reduce manual marketing effort by automating personalized messaging, scheduling, and health guideline distribution.
Trigger Conditions
2.2. Scheduled periodic campaigns (monthly/quarterly).
2.3. Public health event detection (e.g., National Colorectal Awareness Month).
2.4. Website inquiry for proctologist information.
2.5. Social media campaign launch.
2.6. Low engagement metric from previous campaign automated review.
2.7. New research or treatment guideline publication.
Platform Variants
3.1. Twilio SMS
• Feature/Setting: Automated SMS sending — configure API for patient list ingestion and timed batch sends for awareness reminders.
3.2. SendGrid
• Feature/Setting: Automated email campaigns — API for template-based educational content with scheduled triggers.
3.3. HubSpot
• Feature/Setting: Workflow Automation — automate segmentation and trigger marketing emails based on contact engagement.
3.4. Salesforce
• Feature/Setting: Marketing Cloud Journeys — automates multi-step, multi-channel campaign orchestration for target groups.
3.5. Facebook Ads API
• Feature/Setting: Campaign automation — automate the creation and scheduling of proctology awareness ads.
3.6. Google Ads API
• Feature/Setting: Automated ad campaign launches tied to health observances and regional targeting.
3.7. ActiveCampaign
• Feature/Setting: Automated drip campaigns — sequence educational messaging for post-visit patient education.
3.8. Mailchimp
• Feature/Setting: Automated journeys — schedule and automate emails around colon health events.
3.9. WhatsApp Business API
• Feature/Setting: Automated patient notifications — initiate conversation threads for campaign follow-up.
3.10. Slack
• Feature/Setting: Internal staff alerts via automated messages about upcoming campaigns/events.
3.11. Zoom
• Feature/Setting: Schedule and automate webinar invites for awareness sessions, triggered by campaign calendar.
3.12. Google Calendar
• Feature/Setting: Automatedly book and notify for upcoming awareness events.
3.13. Calendly
• Feature/Setting: Automate patient self-booking for screening events from campaign links.
3.14. Zoho CRM
• Feature/Setting: Automated campaign triggers based on contact stage and interaction history.
3.15. SurveyMonkey
• Feature/Setting: Automate survey distribution post-campaign for feedback.
3.16. Eventbrite
• Feature/Setting: Auto-create and promote awareness events, automate registration confirmations.
3.17. Hootsuite
• Feature/Setting: Automated social media post scheduling for health awareness messages.
3.18. Microsoft Teams
• Feature/Setting: Automatedly notify healthcare teams about campaign updates and participation.
3.19. Intercom
• Feature/Setting: Automate patient chat outreach for awareness campaigns, trigger sequences based on site behaviour.
3.20. Zapier
• Feature/Setting: Automate workflow connections between marketing tools for campaign action synchronization.
3.21. Typeform
• Feature/Setting: Automate interactive awareness quizzes for patients and collect responses with scheduled follow-up.
3.22. Power Automate
• Feature/Setting: Centralize campaign automation triggers across emails, calendar, and CRM.
Benefits
4.2. Saves medical staff time via automation of repeated marketing tasks.
4.3. Improves engagement and conversion rates through personalized, automated outreach.
4.4. Meets compliance by automatedly tracking campaign history.
4.5. Enables continuous optimization with automated analytics and feedback loops.
4.6. Delivers scalable marketing with minimal human intervention due to automator configurations.
4.7. Reduces errors prevalent in manual processes via reliable automation.
4.8. Accelerates awareness objectives to drive early detection and preventive care in proctology.