Customer feedback collection and analysis

Purpose

1.1. The purpose is to automate the capture, distribution, and analysis of customer feedback in a pub setting, enabling bars and clubs to automatically aggregate guest impressions, automate follow-ups, generate sentiment analytics, and automate actionable business insights.
1.2. Enables automated engagement post-visit, automates data entry, automates alerting for dissatisfied customers, and automates reporting to management.
1.3. Supports automating mitigation initiatives, marketing retargeting, loyalty incentives, and online reputation management for Pubs.

Trigger Conditions

2.1. New checkout is processed via POS or reservation system.
2.2. A guest receives an automated “Thank You” message post-visit.
2.3. Automated trigger upon receiving negative feedback or low ratings.
2.4. Manual or automated request for feedback after virtual or in-person events.

Platform variants

3.1. Twilio SMS
• Feature/Setting: Automate SMS survey delivery; configure Twilio Messaging API with recipient phone and message template.
3.2. SendGrid
• Feature/Setting: Automates feedback email campaigns; use SendGrid Marketing Campaigns API, set dynamic recipient lists and feedback links.
3.3. Typeform
• Feature/Setting: Automate customer survey form; configure Webhooks to send completed entries automatically for analysis.
3.4. SurveyMonkey
• Feature/Setting: Automate sending and receiving survey results using SurveyMonkey API; set triggers for new submissions.
3.5. Google Forms
• Feature/Setting: Automate feedback collection; use Google Forms API to programmatically retrieve response data.
3.6. Slack
• Feature/Setting: Automate notification for new feedback; configure Slack Incoming Webhooks for channel alerts.
3.7. Zendesk
• Feature/Setting: Automate ticket creation for negative feedback; use Zendesk Tickets API to auto-generate cases.
3.8. HubSpot
• Feature/Setting: Automate survey distribution via HubSpot Workflows and Feedback Survey tools API.
3.9. Microsoft Teams
• Feature/Setting: Automate feedback alerts; configure Teams Connector API for channel messages.
3.10. Mailchimp
• Feature/Setting: Automate feedback request emails; use Mailchimp Campaigns API, configure segmented mailouts.
3.11. Salesforce
• Feature/Setting: Automate contact updates and feedback records; set Process Builder with Salesforce APIs.
3.12. Facebook Messenger
• Feature/Setting: Automate sending of survey links; Messenger Send API, use Quick Replies for feedback prompts.
3.13. Google Sheets
• Feature/Setting: Automate storing structured feedback; Sheets API auto-appends new entries.
3.14. Zapier
• Feature/Setting: Automate flows and integrations; configure multi-step zaps to move and analyze data.
3.15. Intercom
• Feature/Setting: Automate in-app survey popups; set up Intercom Message API for automated campaign scheduling.
3.16. Zoho CRM
• Feature/Setting: Automate lead updates and add feedback as notes via Zoho CRM APIs.
3.17. WhatsApp Business API
• Feature/Setting: Automate direct message surveys post-visit; configure automated sequence in WhatsApp Business API.
3.18. Trustpilot
• Feature/Setting: Automate invite for public reviews; use Automated Invitation API after customer interaction.
3.19. Freshdesk
• Feature/Setting: Automate support ticket creation for low-rated feedback; use Freshdesk Tickets API.
3.20. Power Automate
• Feature/Setting: Automate multi-source feedback collection; build flows using connectors for involved apps and triggers.
3.21. Qualtrics
• Feature/Setting: Automate advanced survey analytics using Qualtrics API for scheduled reporting and alerts.
3.22. MonkeyLearn
• Feature/Setting: Automate sentiment analysis; use MonkeyLearn API to classify new feedback items.

Benefits

4.1. Automates repetitive manual feedback solicitation for increased efficiency.
4.2. Automatedly aggregates diverse data sources, providing a unified analytics dashboard.
4.3. Enables automated, real-time response to negative feedback, reducing churn.
4.4. Ensures automatable feedback-driven loyalty campaigns and targeted offers.
4.5. Automates report generation for data-driven management reviews.
4.6. Improves overall engagement by automating timely and relevant messaging.
4.7. Automating workflows leads to higher review rates and online credibility.
4.8. Automated integration enables seamless data transfer between marketing, customer service, and operational systems.
4.9. Increases staff productivity by automating follow-up and alerting mechanisms.
4.10. Establishes a consistently repeating automation loop for quality assurance and continuous improvement.