Real-time campaign analytics dashboards

Purpose

1. Automate the collection, aggregation, analysis, and visualization of real-time campaign analytics from diverse channels (social media, web, email, news) for PR agency clients.

2. Automatedly centralize metrics (impressions, reach, engagement, conversions, sentiment) to enable live dashboarding and immediate data-driven decision-making.

3. Automate ongoing monitoring of campaign KPIs and generate automated alerts and reports for stakeholders and account managers.

Trigger Conditions

1. New analytics data available from campaign platforms (via webhooks, polling APIs).

2. Scheduled intervals (e.g., every hour or day) for automated updates.

3. Custom campaign-defined milestones or thresholds (e.g., engagement spikes, sentiment dips).

4. Manual triggers for on-demand data refresh.

Platform Variants (with key features and sample configurations)

1. Google Analytics

 • Feature: Real-time Reporting API
 • Configure API endpoint /v4/reports: set metrics (sessions, users, conversions) and automated triggers on view updates.

2. Facebook Graph API

 • Feature: Insights Read
 • Configure endpoint /{page-id}/insights with metrics for automated post and page analytics collection.

3. Twitter API

 • Feature: Metrics endpoint
 • Automated GET request for engagements, impressions, hashtag performance, schedule polling for campaign hashtags.

4. LinkedIn Marketing API

 • Feature: Ad Analytics
 • Automated query to /adAnalyticsV2 with campaign IDs for impression and engagement stats extraction.

5. Instagram Graph API

 • Feature: Insights
 • Automate data pulls using /{ig-user-id}/insights for follower and content analytics.

6. HubSpot

 • Feature: Analytics API
 • Automated GET /reports/v1/campaigns/:id for lead, click, and campaign data; schedule regular pulls.

7. Salesforce

 • Feature: Marketing Cloud REST API
 • Automate POST to /data/v1/ to pull recipient engagement and conversion data for PR email campaigns.

8. Mailchimp

 • Feature: Reports API
 • Automated GET /reports/{campaign_id} for performance stats on PR mailers and segment analytics.

9. Google Data Studio

 • Feature: Data Connector
 • Automate refresh via data connectors (API, Sheets) to provide always-up-to-date campaign dashboards.

10. Microsoft Power BI

 • Feature: Push Dataset API
 • Automate data streaming to Power BI dashboard endpoint for live visualization.

11. Slack

 • Feature: Incoming Webhooks
 • Automated alerts for campaign metric thresholds, post to specified channels on trigger.

12. Zapier

 • Feature: Webhooks by Zapier
 • Automate ingestion, transformation, and routing of campaign analytics across apps with custom automation.

13. Tableau

 • Feature: REST API
 • Automate dashboard dataset refresh with POST /api/{version}/sites/{site-id}/workbooks/{id}/refresh.

14. Google Sheets

 • Feature: Sheets API
 • Automatedly log campaign analytics as rows, trigger events on new data or changes for live reporting.

15. Hootsuite

 • Feature: Analytics Export
 • Automatedly fetch social analytics via export endpoints for consolidated reporting by automator.

16. Sprout Social

 • Feature: Reporting API
 • Automate GET to reporting endpoints for engagement, campaign performance aggregation.

17. SEMrush

 • Feature: Analytics Reports API
 • Automated data pull for web presence, keyword, and competitor tracking for PR effectiveness.

18. Ahrefs

 • Feature: Site Audit & Rank Tracker API
 • Automate web visibility, backlinks, and branded keyword changes detection.

19. Mention

 • Feature: Alerts & Reports API
 • Automatedly fetch new media mentions, sentiment, and trends for PR campaigns in real time.

20. Google Cloud Pub/Sub

 • Feature: Event Subscription
 • Automate streaming of analytics event data to backend reporting systems for instant ingest.

Benefits

1. Automates multi-channel analytics aggregation, reducing manual effort and error.

2. Achieves real-time insights with automated event-driven and scheduled triggers.

3. Enables automated, always-current campaign dashboards for proactive PR optimization.

4. Automated alerts and reports improve stakeholder response speed and campaign effectiveness.

5. Enhances data-driven decision-making with seamless, automated analytics flows across platforms.