Seasonal and promotional campaign delivery

Purpose

1. Automate the end-to-end process of seasonal and promotional campaign delivery to swimming pool customers.

2. Increase engagement via automated messages for promotions, holiday events, or seasonal offers.

3. Reach both existing and potential clients using diverse automated communication channels.

4. Automate tracking of campaign responses and adjust future campaigns based on engagement metrics.

5. Ensure consistent delivery and timing of promotional messages, maximizing attendance and ROI.

Trigger Conditions

1. Pre-set calendar dates for seasonal or recurring campaigns (e.g., summer pass, holiday discounts).

2. Customer milestones (e.g., membership anniversaries, birthdays).

3. Automated response to competitor promotions or local events via monitoring APIs.

4. Changes in pool opening hours or newly available facilities detected by schedule automator.

5. Detecting low booking periods and triggering automated campaigns to boost attendance.

Platform Variants (with function or API to configure)

1. Twilio SMS

• Feature/Setting: Automated SMS campaigns; Configure programmable SMS API with schedule trigger and customer lists.
  

2. SendGrid

• Feature/Setting: Automated email campaign; Set up Marketing Campaigns API for mass, scheduled sends.
  

3. Mailchimp

• Feature/Setting: Journey Automation; Use ‘Customer Journeys’ feature to deliver holiday or event sequences automatically.
  

4. HubSpot

• Feature/Setting: Workflow automation; Configure marketing email workflow for segmented, timed sending.
  

5. Salesforce Marketing Cloud

• Feature/Setting: Journey Builder; Automates omnichannel campaign flow with audience segmentation.
  

6. ActiveCampaign

• Feature/Setting: Automated email funnel; Use ‘Automations’ function with customer tags and triggers.
  

7. WhatsApp Business API

• Feature/Setting: Message automation; Configure templated messages and schedule broadcasts.
  

8. Facebook Messenger API

• Feature/Setting: Automated campaigns; Set ‘Broadcast Messages’ with event-driven triggers.
  

9. Google Ads

• Feature/Setting: Campaign automation rules; Schedule promotional ad campaigns using Ads API event triggers.
  

10. Slack

• Feature/Setting: Bulk notifications; Configure Webhooks to send automated channel announcements.
  

11. Microsoft Teams

• Feature/Setting: Automated alerts; Set up scheduled messages via Microsoft Graph API.
  

12. Instagram for Business

• Feature/Setting: Automated DMs via Instagram Graph API; Schedule promotional DMs on preset dates.
  

13. SurveyMonkey

• Feature/Setting: Triggered survey invites; Automate post-campaign engagement with Outreach API.
  

14. Zoho CRM

• Feature/Setting: Email workflow automation; Schedule and send targeted promotional mails.
  

15. Constant Contact

• Feature/Setting: Automated email series; Use ‘Autoresponder’ for seasonal offers.
  

16. Eventbrite

• Feature/Setting: Automated event notifications; API configures reminders for pool events/promos.
  

17. Shopify

• Feature/Setting: Automated discount push; Use ‘Marketing Automation’ for sales and banners.
  

18. Telegram Bot API

• Feature/Setting: Bulk message blasts; Configured bots for automated event alerts.
  

19. Zendesk

• Feature/Setting: Trigger automations; Configure message rules for promotional announcements.
  

20. Pipedrive

• Feature/Setting: Workflow automation; Set up mass communication triggers upon opportunity stages.
  

21. Klaviyo

• Feature/Setting: Automated marketing flows; Configure flows with date and user activity triggers.
  

22. Intercom

• Feature/Setting: Automated chat campaigns; Set up in-app and email messages with event triggers.
  

Benefits

1. Automates customer outreach—saves staff time and reduces manual errors.

2. Delivers personalized and timely promotional content, automatedly boosting engagement.

3. Automation ensures messages are sent through preferred customer channels.

4. Automator-driven analytics provide insight to automate future improvements.

5. Enables automatable campaigns for all seasons, leveraging customer data and behavioral triggers.

6. Standardizes automated communication, enhancing brand reliability and reputation.

7. Supports scalable, automated marketing workflows as the business grows.