Purpose
1. Automate post-event feedback requests to audience members who attended puppet theater performances to gather insights, improve quality, and enhance attendee experience.
2. Automatedly collect customer opinions, ratings, and suggestions directly linked to specific show dates and ticket purchases.
3. Ensure feedback automation flows are triggered efficiently and use diverse communication channels for optimal engagement.
4. Integrate automatable survey links, session-specific questions, and personalized messages based on event data.
Trigger Conditions
1. Automatedly initiate after a ticket is scanned or an event reaches its ending timestamp.
2. Automate based on event check-out in ticketing system.
3. Triggered on attendee departure recorded in CRM or event management software.
4. Automate when post-event attendance report is finalized.
5. Optionally, automate follow-ups if original feedback request remains unanswered after X days.
Platform Variants and Configuration
1. Twilio SMS
- Feature/Setting: Automate SMS with event metadata via Twilio Programmable Messaging API; configure with ‘Send SMS’ after webhook triggers event end.
2. SendGrid
- Feature/Setting: Automate transaction email feedback requests via SendGrid’s Mail Send API, configure dynamic template with event variables.
3. Mailchimp
- Feature/Setting: Automatable automation workflow triggered by new event in list; use Customer Journeys for post-event sends.
4. HubSpot
- Feature/Setting: Automate workflow using CRM ‘Completed Event’ property; configure email feedback requests in Workflow Automator.
5. Salesforce
- Feature/Setting: Automate email feedback via Process Builder when event status is ‘Completed’; configure ‘Send Email’ action.
6. ActiveCampaign
- Feature/Setting: Use automation when contact tags as ‘Attended Puppet Show’; triggers feedback survey email via template.
7. Google Forms + Gmail
- Feature/Setting: Automate email dispatch with feedback form link using Gmail API after Google Sheets row update.
8. SurveyMonkey
- Feature/Setting: Automate distribution of surveys via SurveyMonkey API POST /collectors/{id}/messages.
9. Zendesk
- Feature/Setting: Automate ticket creation for feedback when event concludes using Zendesk Triggers.
10. Eventbrite
- Feature/Setting: Use Eventbrite’s webhook on event end to trigger email automation via integration platforms.
11. Typeform
- Feature/Setting: Automate email invitations using Typeform API with ‘Create webhooks’ for post-event surveys.
12. Intercom
- Feature/Setting: Automated post-event message with survey link via Messenger API ‘Send Message’.
13. Freshdesk
- Feature/Setting: Automate feedback ticket creation via Freshdesk Automations after event closes.
14. Zoho CRM
- Feature/Setting: Workflow automation triggers on event completion, auto-sending feedback requests from Zoho Campaigns.
15. Outlook 365
- Feature/Setting: Automate scheduled feedback request email creation using Microsoft Graph API after calendar event ends.
16. WhatsApp Business API
- Feature/Setting: Automates sending feedback invitation using ‘Send Message’ when attendance is marked.
17. Slack
- Feature/Setting: Automated direct message with form link using Slack API ‘chat.postMessage’ on event group channel.
18. Facebook Messenger
- Feature/Setting: Automate feedback bot message using Messenger Send API for attended guests.
19. Airtable
- Feature/Setting: Automate email field change triggers to initiate feedback request using Airtable Automations.
20. Klaviyo
- Feature/Setting: Event-based flows for automating post-show feedback requests via ‘Event Triggered Flow’.
21. Microsoft Power Automate
- Feature/Setting: Automate multi-step workflow for feedback emails after ‘Event End’ in shared calendar.
22. Trello
- Feature/Setting: Automate card creation for negative/critical feedback needing follow-up, using Trello Power-Ups automation rules.
Benefits
1. Automates manual feedback processes, saving staff time and reducing errors.
2. Automatedly ensures no audience member is missed for feedback outreach.
3. Enables multi-channel feedback automation, improving response rates.
4. Automates personalized follow-ups, enhancing the guest experience.
5. Consolidates automatable feedback data for actionable event insights.
6. Automating this flow leads to consistent metrics and continuous event improvement.
7. Automated workflows foster better engagement through timely, relevant communications.