Monitoring and reporting on engagement analytics

Purpose

1.1. Automate the monitoring and reporting of engagement analytics across website and social media to gain real-time insights into member activity, outreach impact, and content effectiveness for Quaker church communities.
1.2. Enable automated data aggregation, visualization, and delivery of engagement metrics without manual intervention, facilitating data-driven improvements and timely strategy adaptations.
1.3. Automate detection of drops or spikes in engagement for proactive outreach, and automate the compilation of analytics for leadership or congregation reporting.

Trigger Conditions

2.1. New interaction or event logged (e.g., website visit, post like, share, comment, newsletter click).
2.2. Scheduled time intervals (e.g., daily, weekly, monthly automated reports).
2.3. Achievement of specific automated engagement thresholds (e.g., a 20% drop in 7-day average).
2.4. Content publication or update on website or social channels.

Platform Variants

3.1. Google Analytics
• Feature/Setting: Data API v1beta; automate event collection and reporting delivery.
• Sample: Configure endpoint for automated daily engagement metrics.
3.2. Facebook Graph API
• Feature/Setting: /insights; automate fetching of post, page, and engagement analytics.
• Sample: Schedule automated pulls for weekly summaries.
3.3. Twitter/X API
• Feature/Setting: GET /2/tweets/metrics; automate tweet engagement reports.
• Sample: Script regular analytics extraction for active campaigns.
3.4. Instagram Graph API
• Feature/Setting: /{ig-media-id}/insights; automate media and story analytics.
• Sample: Automator triggers data downloads after each new post.
3.5. YouTube Data API
• Feature/Setting: playlistItems.list, videos.list; automate views, likes, comments capture.
• Sample: Set automation for weekly video analytics reports.
3.6. LinkedIn Marketing Developer Platform
• Feature/Setting: /organizationalEntityShareStatistics; automatedly retrieves engagement per post.
• Sample: Automate extraction post-publishing.
3.7. Mailchimp API
• Feature/Setting: Reports endpoint; automate newsletter opens, CTRs, and unsubscribes.
• Sample: Schedule automator to send weekly digest.
3.8. HubSpot API
• Feature/Setting: Analytics API; automate collection of website and campaign engagement.
• Sample: Automated fetch for monthly board review.
3.9. Sprout Social
• Feature/Setting: Shared Reports API; automate consolidated report access.
• Sample: Automate PDF delivery to media team.
3.10. Hootsuite
• Feature/Setting: Insights API; automated pull of social post engagement.
• Sample: Automating daily engagement score notifications.
3.11. Salesforce Marketing Cloud
• Feature/Setting: REST API; automate data extraction for campaign analytics.
• Sample: Automator delivers performance snapshot after email sends.
3.12. Tableau
• Feature/Setting: REST API (Query Views); fetch and automate visualization updates.
• Sample: Schedule automated refresh of dashboard for leadership.
3.13. Power BI
• Feature/Setting: Push Datasets API; automate push of fresh analytics data.
• Sample: Automates real-time board updates.
3.14. Slack
• Feature/Setting: Incoming Webhooks; automated reporting of key engagement events.
• Sample: Post weekly summary to #analytics channel.
3.15. Discord
• Feature/Setting: Webhook; automate posting top engagement stats.
• Sample: Sends automated alerts when big milestones are reached.
3.16. Google Data Studio
• Feature/Setting: Data connectors; automate syncing with analytics sources.
• Sample: Automated updates via connectors to all metrics.
3.17. Zoho Analytics
• Feature/Setting: API; automate import of social and web engagement data.
• Sample: Scheduled automator for weekly reports.
3.18. Monday.com
• Feature/Setting: API (Boards/Items); automate updates to content and metrics dashboards.
• Sample: Automatedly links fresh engagement data.
3.19. Notion
• Feature/Setting: Integrations API; automate analytics database updates.
• Sample: Automator refreshes dashboard with new metrics.
3.20. Airtable
• Feature/Setting: Automations/REST API; automate input of engagement records.
• Sample: Automated pipeline fills base with live analytics.

Benefits

4.1. Automatedly decreases manual workload for analytics tracking and reporting.
4.2. Automates identification of engagement trends and enables more responsive outreach.
4.3. Automated consolidation of multi-channel analytics for a holistic view.
4.4. Automates communication of actionable insights to leadership and ministry teams.
4.5. Automator enables data-driven decision making in outreach, programs, and online engagement.
4.6. Automated reporting enhances transparency and accountability within Place of Worship operations.