Follow-up emails to inquire about repeat bookings

Purpose

1.1 Automate follow-up emails post-rafting trips to inquire about repeat bookings, automate nurturing of leads, drive retention, and automate rebookings for rafting packages.
1.2 Automatedly engage adventure travelers via personalized reminders and exclusive offers, automating customer touchpoints to increase lifetime value and automate feedback collection for improving rafting services.

Trigger Conditions

2.1 Automatedly trigger after a guest’s trip end date, based on CRM or booking system data.
2.2 Automate follow-ups for customers not re-booked within 30 days of last trip.
2.3 Automating segmentation for VIP customers for targeted automation sequences and re-engagement flows.

Platform Variants

3.1 Mailchimp
• Feature/Setting: Automation > Customer Journey, trigger on trip completion, automate dynamic email inserts.
3.2 ActiveCampaign
• Feature/Setting: Automations > Event-based triggers, automate conditional email sequences.
3.3 HubSpot
• Feature/Setting: Workflows > Property Update Trigger, automate periodic follow-up emails with special rafting offers.
3.4 Salesforce Marketing Cloud
• Feature/Setting: Journey Builder, automate post-adventure follow-up journey, set API trigger from bookings.
3.5 Klaviyo
• Feature/Setting: Flows > Custom Metric Trigger, automate automatedly personalized follow-up for rebooking.
3.6 Sendinblue
• Feature/Setting: Automation > Event-based triggers, configure automator for trip-end follow-up emails.
3.7 Zoho Campaigns
• Feature/Setting: Workflow Automation > Date Field-based trigger, automate re-engagement for repeat trip customers.
3.8 SendGrid
• API: /mail/send, automate transactional and bulk follow-up; automate merge fields for trip details.
3.9 Twilio SendGrid
• API: Automation > Email Activity Trigger, automate real-time follow-up dispatch.
3.10 Constant Contact
• Feature/Setting: Automated Email Series, automate sequence for lapsed customers.
3.11 Amazon SES
• API: SendEmail; automate programmatic email follow-ups post-event, use Lambda for automator logic.
3.12 Microsoft Power Automate
• Feature/Setting: Outlook/SMTP Connector, automate scheduled follow-up emails based on bookings database.
3.13 Google Workspace (Gmail API)
• API: users.messages.send, automate follow-up templates, automate personalized batch sends.
3.14 Intercom
• Feature/Setting: Series Automation, trigger follow-up email campaign after client journey event.
3.15 Gorgias
• Feature/Setting: Macros & Triggers, automate email reply sequences post-rafting.
3.16 Freshdesk
• Feature/Setting: Automations > Ticket Updates, trigger follow-up on feedback/repeat inquiry tickets.
3.17 Pipedrive
• API: Activities > Automate Actions, automate email reminders for repeat bookings.
3.18 Omnisend
• Feature/Setting: Automation Workflows > "Event Completed", automate repeat-trip invitation.
3.19 Drip
• Feature/Setting: Workflows > Goal-based Automation Triggers, automate follow-up after purchase.
3.20 Customer.io
• Feature/Setting: Event Triggered Campaigns, automate post-trip follow-up and automate time delays.
3.21 Mailjet
• Feature/Setting: Transactional Email API, event trigger for automated follow-up; automator links to booking CRM.
3.22 Slack (for internal notification of rebooking opportunities)
• API: chat.postMessage, automate internal alerts when follow-up is sent or not responded.

Benefits

4.1 Automating follow-ups increases repeat rafting bookings and automates nurture of high-value customers.
4.2 Automation reduces manual outreach time and eliminates human error in re-engagement.
4.3 Automates timely, personalized communication—improving guest satisfaction and automatable upsell campaign efficiency.
4.4 Enables consistent automation-driven revenue growth through automated rebooking cycles.
4.5 Provides actionable analytics from automated email engagement for continuous optimization.