Purpose
1.2. Automatedly inform members about points, milestones, special offers, redeemable rewards, and exclusive access resulting from continued engagement.
1.3. Automating personalized marketing flows to increase retention, engagement, and repeat visits.
1.4. Automates processes to reduce manual communication workload for staff and ensures timely rewards delivery.
Trigger Conditions
2.2. Automating birthday or anniversary reward triggers for registered members.
2.3. Automatedly initiating weekly, monthly, or event-based campaigns (e.g. after a class booking).
2.4. Automation based on member activity (e.g. after check-in, purchase, or class attendance).
Platform Variants
3.1. Twilio SMS
• Feature/Setting: Automate SMS notifications via Twilio's Programmable SMS API; configure sender numbers, message templates, and recipient filters.
3.2. SendGrid
• Feature/Setting: Automate transactional and promotional reward emails via Marketing Campaigns API; set sender identities and responsive HTML content.
3.3. Mailchimp
• Feature/Setting: Automate reward announcement emails via Journeys or Transactional API; use audience segmentation and API triggers.
3.4. HubSpot
• Feature/Setting: Automate personalized emails and in-app notifications using Workflows or Marketing Email API tied into loyalty data.
3.5. ActiveCampaign
• Feature/Setting: Automate reward delivery through automations using contact scoring triggers and email/sms integrations.
3.6. Slack
• Feature/Setting: Automate internal reward alerts to staff channels using Incoming Webhooks; automate notifications for milestone achievements.
3.7. Facebook Messenger (Meta)
• Feature/Setting: Automate chat-based reward notifications via Messenger Send API; configure user opt-in and message templates.
3.8. WhatsApp Business
• Feature/Setting: Automate rich reward notifications through WhatsApp Business API; pre-approved reward templates and session messages.
3.9. Microsoft Teams
• Feature/Setting: Automate team updates for promotion campaigns via Teams Incoming Webhook or Graph API for direct chats.
3.10. Zapier
• Feature/Setting: Automates connecting CRM triggers to email, SMS, and chat platforms; automatable logic for reward events.
3.11. Salesforce
• Feature/Setting: Automate reward emails/SMS using Process Builder or Flow and Third-Party Messaging APIs.
3.12. Google Chat
• Feature/Setting: Automate notifications to staff or managers using Google Chat Webhook; configure reward event cards.
3.13. Klaviyo
• Feature/Setting: Automate segment-based email reward flows using Klaviyo APIs and campaign triggers.
3.14. Viber
• Feature/Setting: Automate reward messaging via Viber REST API; configure target audiences.
3.15. Intercom
• Feature/Setting: Automate in-app or email reward messages using custom event triggers in Intercom API.
3.16. Zendesk
• Feature/Setting: Automate customer support ticket creation or satisfaction reward triggers through Zendesk Webhooks/Triggers API.
3.17. Google Workspace (Gmail)
• Feature/Setting: Automate sending reward emails with Gmail API and prebuilt email templates.
3.18. Customer.io
• Feature/Setting: Automate multi-channel reward campaigns triggered by loyalty events via Customer.io API.
3.19. Shopify
• Feature/Setting: Automate reward emails and site banners using Shopify Flow and Email API when customers meet loyalty criteria.
3.20. OneSignal
• Feature/Setting: Automate push notifications for mobile apps via OneSignal API, triggered by loyalty events.
3.21. Pipedrive
• Feature/Setting: Automate CRM-based loyalty rewards using Pipedrive Workflow Automation and Email API.
3.22. Constant Contact
• Feature/Setting: Automate targeted email notifications, using EventSpot API for event-triggered reward mails.
3.23. Airship
• Feature/Setting: Automate mobile app push reward notifications via Airship Automation API, personalized for user achievements.
Benefits
4.2. Automatedly increase member retention, repeat visits, and loyalty engagement.
4.3. Automates cross-channel marketing, reaching members on their preferred platforms.
4.4. Reduces human error and automates accurate delivery of personalized rewards.
4.5. Enables scalable, data-driven loyalty marketing for recreation centers.